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Practice-Builders
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Articles
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December 2, 2002
Special Dental Report - Don’t Get Caught on the Sidelines
by Walter Hailey & Steve Anderson
Walter Hailey and Steve Anderson talk about...
There has never been a better time to be in dentistry than now. Exponential improvements in clinical knowledge and advancements in technology have combined to create a level of oral healthcare that is unmatched. Compared to the state of the art in the 1950s, when it was assumed that one in every two people would lose their teeth by the age of forty, today’s dentistry is nothing short of a quantum leap. The guesswork in the diagnosis and treatment of even the most problematic mouth has been virtually eliminated.
[FULL STORY]
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December 2, 2002
Public Relations Has More Credibility Than Advertising
by Greg Sneyd
 Greg Sneyd, Director of DentalSuccess says ...
People look to newspapers for information because they know that they will get an accurate view of their community. When the papers cover community events, the public knows that they are going to get all the information they can without actually being there themselves. They accept the word of the reporter as their own and when PR is tied into this, it taps straight into their own will and emotions.
[FULL STORY]
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December 2, 2002
The Parrot Principle
by Walter Hailey & Steve Anderson
Walter Hailey and Steve Anderson talk about...
What do things go better with? Coke. Number One in car rentals? Hertz. Who tries harder? Avis. What toothpaste fights cavities? Crest. Given enough help from marketing, we’ll ask for a Kleenex when we really mean a tissue or a Xerox when we really mean a copy.
[FULL STORY]
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Profit-Building Links
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Walter Hailey says "What I wish someone had told me a long time ago about becoming financially independent..." Click Here
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Greg Sneyd says save $$$ with our NEW credit card processing program.Click Here
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Jason Halfyard says save time & $$$- Make your website drive business to your practice.Click Here
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Steve Anderson's Exclusive Member Offer - Teach your entire team how to build your practice with ESP.Click Here
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Greg Sneyd says save $$$ for your practice & patients with our NEW patient financing program.Click Here
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Special Dental Report- Ten things I'd never put up with if I were a dentist.Click Here
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Herman Schulze talks about Eagle University- Give your kids a 7 year jump-start on their career.Click Here
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Walter & Steve talk about Dental Boot Kamp- Learn how to work less and make more!Click Here
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Greg Anderson talks about the Crown Council- The leaders in dental health, wellness & prevention.Click Here
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