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The Professional Society for Sales & Marketing Training is a non-profit organization dedicated to accelerating business results for our members and their companies by improving sales performance. Our longstanding vision is to continue our leadership role as the leading resource and authority for the sales and marketing training industries.
SMT welcomes aticles, idea mints, and book reviews to be submitted for future newsletters.
Please e-mail Becky Stewart-Gross if you are interested in submitting material to be considered for the newsletter.
Click here for article specifications.
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Message from the President
by Renie McClay, SMT President
How many years have you been in training? And when did you participate in your first distance learning session? Even 10 years ago, who would have imagined the menu of online choices we would be participating in. I thank the contributors of this newsletter for sharing their experiences with distance learning with us and hope we can provide you some insight into this very broad topic.
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Web Conferencing
Web Conferences, Webinars and Web Casts
by Becky Stewart-Gross, Ph.D., Building Bridges
Do real time interactivity, digitized Internet communications and live web instruction have you confused? Are you asking how web conferences, webinars and web casts can help your business?
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Learning Maps
A Conversation with Don McAdams, Director of Member Development, Johnsonville Sausage, LLC
A learning map is a tool to communicate information and create dialogue. It is a visual aid that is typically 6’ by 4’ and is laid out on a large table. With the help of a facilitator, the participants use the learning map as a tool to help them understand new concepts.
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SMT Annual Conference Program Set
2004 Theme to be "Customer Focused Sales and Marketing Training"
SMT's 2004 Annual Conference will be conducted in sunny South Florida at the Renaissance Boca Raton Hotel, November 8 - 10, 2004. SMT's highest profile event of the year will bring together the best and brightest in sales and marketing training world. This year's conference titled “Customer Focused Sales and Marketing Training” has been designed for trainers to create an opportunity to learn, network, socialize and relax in a casual, yet learning-intensive environment.
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A Biography of SMT Member - Dr. Eli Jones
SMT Visits with Dr. Eli Jones, Associate Professor and Executive Director, Program for Excellence in Selling at the University of Houston. The University of Houston is one of seven SMT Sales Certified Universities.
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Four e-Learning Myths
Ensuring Your Real Return on Your e-Learning Investment
by Lance Dublin, Management Consultant in Learning & Change Management
Plain and simple, no e-learning strategy implements itself. And, having a great e-learning strategy and having great e-learning programs is no guarantee of success. Without a clear and well-thought out implementation strategy and plan, your overall e-learning efforts will most likely fall far short of your goals and never deliver that anticipated return on your investment. What often get in the way of successful implementation are the myths that have seemingly become e-learning folk-lore.
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Training Today....A Melting Pot of Blended Learning
Blending Training Mediums and Instructional Methods to Best Meet the Needs of Learners and Organizations
by Diane M. Boewe, Director, Consultant Community, Drake Resource Group
Have you heard yourself or learners saying any of these?
- "Why am I sitting here? They could have just put this down on paper and I could have read it.”
- "This presentation is making me dizzy…I'm not sure what I'm suppose to be looking at, let alone learning!"
- "I wish this ‘talking head’ would stop and let me try this!"
Just because a delivery medium is available or technology can support it, that doesn't mean it's the BEST medium and/or method for your education initiative.
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eLearning - An Effective Way to Build Sales Skills
by Linda Richardson, Richardson Accelerating Sales Success
The expression "Don't throw the baby out with the bath water" holds a warning for those thinking about eLearning. The power of eLearning as a vehicle for learning and skill development is unparalleled. eLearning provides access to learning that in other circumstances might be totally inaccessible. But even though eLearning satisfies many needs of today's learners, it still is not meeting everyone's expectations.
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2004 Best Sales Trainer Award Wrap-Up
SMT's First Year Sponsorship of the Stevies An Overwhelming Success
SMT congratulates all Best Sales Trainer finalists and especially Jennifer Patterson, Senior Regional Development Trainer, T-Mobile (Bellevue, Washington), the recipient of the inaugural Best Sales Trainer. The award was presented on May 10, 2004 in New York City. Overall, 12 sales trainers were named as finialists for the "Stevies", including seven SMT members. SMT sponsored the new Best Sales Trainer category in The 2004 American Business AwardsSM.
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Connecting Sales and Marketing Training to Profitability
by Elliott Masie, The MASIE Center Learning e-Lab and Thinktank
At first it may seem that planning a blended sales and marketing training program is no different than any other type of training program – it needs to be driven by the objectives of the business and translated to a workable operating Business Plan that is communicated to all. But with the sales and marketing function being both revenue producing and customer-facing, the risk of NOT taking action becomes even more critical for your customers, partners and prospects. What can a blended training program buy you?
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Distance Learning on a Shoestring
An Interview with Rick Wills, Director, Education & Development and Ed Rose, Manager Business Development, Education & Development of GROWMARK, Inc.
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A Biography of SMT Board Member - Joel Cataldo
Joel Cataldo, SMT Second Vice President, is a Instructional Design Team Manager for Arrow Electronics, Inc. in New York and Chair of the 2004 SMT Annual Conference Design Team.
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Detailed Look at the SMT Sales Certification Program
Perspective from the Co-Chair of the SMT Certification Program
by Tom Willis, Sr. Manager, Program Development, Office Depot
During my presidency of SMT, which was 1999-2000, I associated with the heads of other organizations. As our relationships grew, I began to recognize a common thread among the best in class. All of them in some way added credibility to their constituents, either through an annual awards program or some other kind of initiative that recognized the leaders in their core business market. This is how the idea of a sales training certification program was born.
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Thinking Back
by Tricia DePasquale
Thinking back, it has been about 5 years since I first heard the term distance learning. I remember being a consultant and being told the client wanted to teach online and I was suddenly the expert who was going to do it for them.
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SMT Book Review
The Leader's Communication Toolkit by Becky Stewart-Gross, Ph.D.
by Renie McClay, Book Reviewer
Wouldn’t many of our training woes disappear if leaders were better at communicating with the organization and if managers were better at communicating with their teams? The Leader’s Communication Toolkit gives insights into this topic.
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2003 Annual Conference - Sales & Marketing Panel
Part Three in a Series of Articles Detailing the Exchange in Des Moines, Iowa
by Don Sterkel, Dir., Learning & Development, Time Distribution Services
In the last issue we featured the topic “What does the future look like for the Sales & Marketing alignment.” In this issue we will look at some of the solutions and ideas that emerged from the panel discussions.
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SMT Webinars
by Jay Franciscus, Mang. Retail Learning & Dev., Time Distribution Services
Why is SMT offering Webinars? We want to provide value to our members by offering “Tips and Tricks”, New and Recycled Training Ideas, Technological Advances, and Practical Resources relating to our business. We can do this through one hour web based interactive courses.
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2005 SMT Sales & Marketing Training Survey to Close Soon. Last Chance to Complete Survey and Receive Complimentary Report Detailing Results. Click here to take survey.
Deadline Extended to Submit Nomination for Best Sales Trainer Award
Questioning That Works
Isabel L. Kersen, Ph.D.
The Power Edge
A Structured Approach to Brainstorming
Steve Bistritz
Learning Solutions International
Metaphorically Selling
Author: Anne Miller
Book Review by Susan Onaitis
2005 Training for the Sales & Marketing Trainer Workshop
May 3 - 5, 2005
DePaul University O'Hare Campus
Rosemont, Illinois
2005 SMT Annual Conference
November 14 - 16, 2005
Amelia Island Plantation
Amelia Island, Florida
Click Here to Join the SMT Family
SMT Welcomes Our New Members
Piece of Pie Strategic Coaching
ProActive Training and Consulting
Softmed Systems, Inc.
"Being a member of SMT provides me with an invaluable network of sales and marketing training professionals that have an incredible amount of experience and knowledge to share... I rely on this prestigious group to support me in dealing with business challenges unique to our profession...
SMT members are my peers, my mentors, my friends... SMT is the only professional organization I belong to..."
Mary Elliott Bassett, Worldwide Director, Sales and Customer Training, Entertainment Imaging, Eastman Kodak Company
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