Professional Society for Sales & Marketing Training

Saturday, November 21, 2009 March 2005   VOLUME 2 ISSUE 2  
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IN THIS ISSUE...
ROI on Sales & Marketing Programs
Message from the President
Increasing Sales Training ROI Effectiveness
Training Technology Trends
Asking the Tough Questions
Profile of SMT Board Member Jim Graham
How to Sell the Value of Training to Executives
2005 Training for the Sales & Marketing Trainer Workshop
How to Achieve National Recognition
From the Vault - A History of the Salesperson
The Case Study Method: Simple, Strategic and Convincing Evaluation of Training Impact
Metaphorically Selling
A Structured Approach to Brainstorming
Questioning That Works
How to Achieve National Recognition
Submit Your Nomination to Win a Stevie
by Isabel Kersen

The American Business Awards make possible national recognition in a variety of business categories - including Best Sales Trainer.  SMT is a sponsor of the ABAs and, as a member you are entitled to submit nominations for these awards without a fee.
 
Other categories of particular interest to SMT members include Best Salesperson, Best Sales Manager, and Best Sales Executive.  There are also dozens of other individual, team and organizational award categories, and you may submit as many nominations as you wish.
 
You can either nominate yourself or ask a client, colleague or even your boss to submit your name.  If someone else nominates you, stay involved in the process so you can monitor the quality of what they submit.  Nomination forms can be downloaded and filed online at
www.americanbusinessawards.com.
 
Here are some tips for increasing your chances to win a “Stevie.”

  1. SUBMIT YOUR ENTRY ASAP
  2. Look at the winning 2004 submissions that are provided for each category and use them as models.
  3. Write tight, succinct submissions.
  4. Don’t brag.  Just tell about your accomplishment(s).  This kind of writing usually requires severely limiting adjectives and adverbs and avoiding hyperbole.
  5. Don’t try to prove you saved the world.  A few well-described achievements are preferable.  Just demonstrate excellent performance.
  6. Try to provide supporting information for your claims: online press releases, news stories, et al.

In addition to submitting nominations, you have an opportunity to be a preliminary round judge.  If you sign up, you will have total control over the number of entries you judge and when and where you do your judging. This makes the process really painless.  You will definitely find judging informative, perhaps even educational.  I know I did.
 
The “Stevies” are presented at an elegant awards dinner in New York City and are broadcast worldwide on streaming video.  The name for the award comes from “Stephen”, which is rooted in Greek and means “crowned.”  The award itself is a hand-cast figure finished in 24-karat gold.  The figure holds a crystal pyramid representing the peak of Maslow’s hierarchy of needs.
 
Let’s see if we can bring at least one of those crowns to an SMT member organization!


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IMPORTANT NOTICES!!!

SMT Launches New Web Site at www.smt.org.

SMT IDEA MINTS

Creative Exercise to Reviewing Day One Materials the Morning of Day Two
Pete O'Brien
IMPAX Corporation

Introducing a Speaker
Jill Bremer
Bremer Communications

BOOK REVIEW

The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale
Author: Jeff Thull
Book Review by Robert Klein

UPCOMING EVENTS

Best Practices Academy
May 24, 2005
R.R. Donnelley
Chicago, Illinois

Distance Learning Webinar
June 10, 2005 - 12:00noon Central
Tips for Localizing Sales Aides

Best Practices Academy
July 26, 2005
Procter & Gamble
Cincinnati, Ohio

2005 SMT Annual Conference
November 14 - 16, 2005
Amelia Island Plantation
Amelia Island, Florida

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2004 SMT Conference
NEW MEMBERS

SMT Welcomes Our New Members

Anthem Blue Cross and Blue Shield

Blue Shield of California

Columbus State University/Cunningham Sales Institute

Exel

Gateway

Lysis International, Inc.

Sallie Mae, Inc.

Think Training, Inc.

TESTIMONIALS
"Being a member of SMT provides me with an invaluable network of sales and marketing training professionals that have an incredible amount of experience and knowledge to share...  I rely on this prestigious group to support me in dealing with business challenges unique to our profession...
SMT members are my peers, my mentors, my friends...  SMT is the only professional organization I belong to..."

Mary Elliott Bassett, Worldwide Director, Sales and Customer Training, Entertainment Imaging, Eastman Kodak Company

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