Let’s assume that you were attempting to get input about three different categories from all participants within a workshop. 
 
For example, assume that you wanted the group to develop ways that your company differentiates its value around three specific categories, namely:
 
·       Products and Services
·       People and Expertise
·       Terms and Conditions
 
Here’s a structured way to generate ideas as part of a group activity.
 
1.  Separate the room into three teams, giving each team a different color marker.

2.  Set up three flip charts at the front of the room and ask each team to stand by a flip chart that has one of the categories listed above at the top of the chart.  

3.  Give the teams the following instructions:  

In your teams, brainstorm ideas on how your company differentiates its value, according to the specific category on the flip chart.
Appoint one person per team as the scribe for the entire activity
You’ll have three minutes to record your results on the flip chart, using the marker provided
Then we’ll rotate the teams so that each team has an opportunity to address each category
As a reminder, don’t duplicate information that has already been placed on the charts

4.   Debrief the activity to obtain a comprehensive list of value differentiators.  

The use of different color markers should make it easy for the facilitator to identify the specific team that added a specific idea.

At the end of the activity, each participant should take away a comprehensive list of value differentiators for their company, in each of the three categories discussed