Professional Society for Sales & Marketing Training

Sunday, November 22, 2009 September 2004   VOLUME 1 ISSUE 4  
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IN THIS ISSUE...
SMT to Conduct First Ever Comprehensive Sales & Marketing Training Survey
Message from the President
Less Than Eight Weeks Until SMT's 2004 Annual Conference
What the Sales Leader is Keeping From the CEO
Thinking Straight About Training... and Training Evaluation
Letting Salespeople Set the Price
Making Change Happen: Know, Believe, and Do
IMPACT Without Authority
Treasure vs. Trash
Customer Satisfaction No Longer Enough To Assure Loyalty
Profile of SMT Board Member Jay Franciscus
Don’t the New Hires Get It?
The Business of Improv
Is That a Mouse in Your Hand?
Effective Corporate Universities
2003 Annual Conference - Sales & Marketing Panel
A Profile of Don Sterkel, Co-Editor of SMT's Trainer Talk
A Profile of Becky Stewart-Gross, Co-Editor of SMT's Trainer Talk
Adult Education Training Principles
Getting Veterans on Board for Training
Discussing Assessment Data With Clients
by Renie McClay, SMT President

Are you looking for a way to discuss assessment data with your clients?
 
The last organization assessment I participated in, I used a one page “cheat sheet” while reviewing assessment data with a manager.  This can be a full-blown assessment or just a quick one.  When discussing the results with the leader we reviewed two main areas: 
  1. What do the numbers say?
  2. What should we do about it?
First we look at, what is this telling us?  
As a leader, what jumps out at you?
Do you see any inconsistencies?
Identify critical skills (items rated as most important)
Identify strengths (items rated as proficient)
Identify development areas (items rated as least proficient)
 
How do we fix it?
Communication/expectations – do any items need to be addressed
Tools or job aids – anything helpful to improve efficiency or effectiveness
Training – prioritize training needs; what will make the biggest impact now
 
This helps to set the expectation that every solution isn’t a workshop.

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IMPORTANT NOTICES!!!

2005 SMT Sales & Marketing Training Survey to Close Soon. Last Chance to Complete Survey and Receive Complimentary Report Detailing Results. Click here to take survey.

Deadline Extended to Submit Nomination for Best Sales Trainer Award

SMT IDEA MINTS

Questioning That Works
Isabel L. Kersen, Ph.D.
The Power Edge

A Structured Approach to Brainstorming
Steve Bistritz
Learning Solutions International

BOOK REVIEW

Metaphorically Selling
Author: Anne Miller
Book Review by Susan Onaitis

UPCOMING EVENTS

2005 Training for the Sales & Marketing Trainer Workshop
May 3 - 5, 2005
DePaul University O'Hare Campus
Rosemont, Illinois

2005 SMT Annual Conference
November 14 - 16, 2005
Amelia Island Plantation
Amelia Island, Florida

BECOME AN SMT MEMBER

Click Here to Join the SMT Family

ARTICLES BY TOPIC
For the Trainers!
SMT News
SMT Profiles
Idea Mints
Book Reviews
2004 SMT Conference
NEW MEMBERS

SMT Welcomes Our New Members

Piece of Pie Strategic Coaching

ProActive Training and Consulting

Softmed Systems, Inc.

TESTIMONIALS
"Being a member of SMT provides me with an invaluable network of sales and marketing training professionals that have an incredible amount of experience and knowledge to share...  I rely on this prestigious group to support me in dealing with business challenges unique to our profession...
SMT members are my peers, my mentors, my friends...  SMT is the only professional organization I belong to..."

Mary Elliott Bassett, Worldwide Director, Sales and Customer Training, Entertainment Imaging, Eastman Kodak Company

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