Professional Society for Sales & Marketing Training

Saturday, November 21, 2009 September 2004   VOLUME 1 ISSUE 4  
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IN THIS ISSUE...
SMT to Conduct First Ever Comprehensive Sales & Marketing Training Survey
Message from the President
Less Than Eight Weeks Until SMT's 2004 Annual Conference
What the Sales Leader is Keeping From the CEO
Thinking Straight About Training... and Training Evaluation
Letting Salespeople Set the Price
Making Change Happen: Know, Believe, and Do
IMPACT Without Authority
Treasure vs. Trash
Customer Satisfaction No Longer Enough To Assure Loyalty
Profile of SMT Board Member Jay Franciscus
Don’t the New Hires Get It?
The Business of Improv
Is That a Mouse in Your Hand?
Effective Corporate Universities
2003 Annual Conference - Sales & Marketing Panel
A Profile of Don Sterkel, Co-Editor of SMT's Trainer Talk
A Profile of Becky Stewart-Gross, Co-Editor of SMT's Trainer Talk
Adult Education Training Principles
Getting Veterans on Board for Training
Getting Veterans on Board for Training
The Penny Exercise
by Susan Onaitis, Principal, Global Learning Link

 Opening exercise
 



 


 
 
Instructions for Penny Exercise

Getting veterans on board for training  
This exercise takes about 10 minutes and is a great way to begin a session in which you have senior salespeople or managers.
 
Begin by saying:  Before we get into our training today, let me just ask you a question.
 
ASK THE GROUP: How many pennies do you think the average 40-year-old person has had cross his or her hand in his/her lifetime so far?
 
Get a few responses from the audience, then say:
 
Researchers have found that the average 40-year-old has actually had about 40,000 pennies cross his or her palm during their lifetime so far – about 1000 per year. 
 
Now in your own head, not out loud, please take your age and multiply it by 1000 and you will have the number of pennies that have crossed your palm in your lifetime.
 
So if you are 28, about 28,000 pennies have crossed your palm.
 
Now on the sheet I have given you, please draw in complete and accurate detail both sides of a penny without looking at one.  I will give you about 2-3 minutes to do that.  (And I won’t be grading for artistic ability.)
 
ASK THE GROUP: How many people think they have drawn a penny in complete and accurate detail – all the words spelled correctly and put in the right place, all the numbers in the right place, etc.?
 
Get a show of hands (usually there are none).
 
ASK THE GROUP: Why is it that no one can draw a penny accurately and in complete detail when at least 1000 of them cross your hand every year?
 
Let people respond in a variety of ways, then say:
 
So what I hear you saying is:
-pennies are something I am very familiar with – I use them every day and so I somewhat take them for granted;
-because I use them everyday, I hardly pay attention to them.
 
ASK THE GROUP: If I had told you I would be testing your ability today to draw a penny accurately and in complete detail, what might you have done before this session?
 
Get their responses.
 
ASK THE GROUP: If I had told you there would be a $100,000 reward for anyone able to draw a penny in complete and accurate detail, what might you have done before coming to this session?
 
Get their responses, then say:
 
We often take for granted things that we use every day.  We may do the same thing with our selling skills.  We use them every day in a variety of ways.  But everyday familiarity or use of something doesn’t necessarily mean we know it as well as we think – as we saw with the penny.
 
If I had told you there would be a reward in studying the penny in greater detail, you might have studied it under a magnifying glass, you might have practiced drawing it, and you would have done a much more effective job of drawing it today.
 
It is the same with your job as a salesperson (or Manager).  Most of you use your selling skills every day –you take them for granted, especially if you have been doing it for a long time.

However, if we take those skills and study them in a little more detail – put them under a magnifying glass - practice them, you will get even better at them.  And you will realize a reward for doing it. 
 
Even the World Series winners go back to Spring Training the next year!
 
So that is what we are going to do today.  We are going to look at your skills, give you a chance to examine them and practice them, so you don’t run the risk of taking them for granted.
 

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IMPORTANT NOTICES!!!

2005 SMT Sales & Marketing Training Survey to Close Soon. Last Chance to Complete Survey and Receive Complimentary Report Detailing Results. Click here to take survey.

Deadline Extended to Submit Nomination for Best Sales Trainer Award

SMT IDEA MINTS

Questioning That Works
Isabel L. Kersen, Ph.D.
The Power Edge

A Structured Approach to Brainstorming
Steve Bistritz
Learning Solutions International

BOOK REVIEW

Metaphorically Selling
Author: Anne Miller
Book Review by Susan Onaitis

UPCOMING EVENTS

2005 Training for the Sales & Marketing Trainer Workshop
May 3 - 5, 2005
DePaul University O'Hare Campus
Rosemont, Illinois

2005 SMT Annual Conference
November 14 - 16, 2005
Amelia Island Plantation
Amelia Island, Florida

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