Professional Society for Sales & Marketing Training

Sunday, November 22, 2009 April 2004   VOLUME 1 ISSUE 2  
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IN THIS ISSUE...
Message from the President
Want Better Results ... Adopt Better Behaviors
The Difference Between Sales & Marketing: Relating Your Performance to Positive Results
2004 SMT Annual Conference Preview
Great Coaching Leads to Sales Success
Why is Training Easy and Creating Behavioral Change So Hard?
Whose Behavior Is It Anyway?
The Future of Sales & Marketing Alignment
"Entertraining": A Biography of SMT Member Tom Willis
Creating Behavioral Change Through Recruitment and Retention Strategies
Meet SMT Board Member, Rick Wills
A Checklist for Effective Training Programs
Dr Freebie
How Well Are You ‘In Tune’ With Your Organization?
Getting Started…Getting Published
How Well Are You ‘In Tune’ With Your Organization?
 



There are many ways to find areas of organizational impact that are needed from training. Some “big picture” items are indicated below. For each question you can answer positively, circle the points in parentheses. Add them up in the end. Total possible points: 120.

Strategic Plan
Your Company’s Strategic Plan.

  1. Have you read it?    (10)
  2. Explain the plan in general terms and identify training’s role? (20)
  3. Do you have access to a copy?    (5)
Mission Statement
Your company’s Mission Statement.

  1. Write out your company’s mission statement.    (10)
  2. Where can you find it?    (5)
  3. Do you know its general intent?    (10)
Market Thrust

The Current Market Thrust of your company.

  1. Can you list 5 current competitive pressures and the current market thrust of your organization?     (10)
  2. Do you have regular access to information on trends and market directions?     (10)
Potential and Challenges
Your company’s and/or divisional potentials and challenges

  1. Can you describe the way each of your core business group’s management teams see themselves in the market     (10)
  2. What are performance problems in each group which are standing in the way of accomplishing their goals?     (20)
  3. Do you and top management agree on company/divisional strength and weaknesses?     (10)

Your Total Score:__________   


What is a good score? 100 out of 120?
90% correct would be 108
80% correct would be 96
What would be a good score for you?

Another great tip from the Training for the Sales & Marketing Trainer Workshop. 

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IMPORTANT NOTICES!!!

2005 SMT Sales & Marketing Training Survey to Close Soon. Last Chance to Complete Survey and Receive Complimentary Report Detailing Results. Click here to take survey.

Deadline Extended to Submit Nomination for Best Sales Trainer Award

SMT IDEA MINTS

Questioning That Works
Isabel L. Kersen, Ph.D.
The Power Edge

A Structured Approach to Brainstorming
Steve Bistritz
Learning Solutions International

BOOK REVIEW

Metaphorically Selling
Author: Anne Miller
Book Review by Susan Onaitis

UPCOMING EVENTS

2005 Training for the Sales & Marketing Trainer Workshop
May 3 - 5, 2005
DePaul University O'Hare Campus
Rosemont, Illinois

2005 SMT Annual Conference
November 14 - 16, 2005
Amelia Island Plantation
Amelia Island, Florida

BECOME AN SMT MEMBER

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TESTIMONIALS
"Being a member of SMT provides me with an invaluable network of sales and marketing training professionals that have an incredible amount of experience and knowledge to share...  I rely on this prestigious group to support me in dealing with business challenges unique to our profession...
SMT members are my peers, my mentors, my friends...  SMT is the only professional organization I belong to..."

Mary Elliott Bassett, Worldwide Director, Sales and Customer Training, Entertainment Imaging, Eastman Kodak Company

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