Professional Society for Sales & Marketing Training

Saturday, November 21, 2009 April 2004   VOLUME 1 ISSUE 2  
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IN THIS ISSUE...
Message from the President
Want Better Results ... Adopt Better Behaviors
The Difference Between Sales & Marketing: Relating Your Performance to Positive Results
2004 SMT Annual Conference Preview
Great Coaching Leads to Sales Success
Why is Training Easy and Creating Behavioral Change So Hard?
Whose Behavior Is It Anyway?
The Future of Sales & Marketing Alignment
"Entertraining": A Biography of SMT Member Tom Willis
Creating Behavioral Change Through Recruitment and Retention Strategies
Meet SMT Board Member, Rick Wills
A Checklist for Effective Training Programs
Dr Freebie
How Well Are You ‘In Tune’ With Your Organization?
Getting Started…Getting Published
2004 SMT Annual Conference Preview
by Joel Cataldo, 2004 SMT Conference Chair

Customer Focused Sales and Marketing Training.

In every industry, customer focus is the difference between big success and big failure. If your actions don’t directly (or indirectly) tie back to customer satisfaction, you’re simply not adding value in your organization. We face the same challenges in the learning & development industry. The role we play in internally developing our respective organizations must be just as customer focused as the rest of our company initiatives.

Join us November 8-10 for “Customer Focused Sales & Marketing Training.” The 2004 SMT Annual Conference will be an experiential event designed to help you create and deliver training that matters to the organization and its stakeholders. This 2.5 day event will include hands-on sessions designed to help you develop and deliver learning events with a heightened awareness of customer focus.

Here is a sample of the range and caliber of speaker’s and topics you’ll be exposed to at this year’s event: Rob Brinkerhoff, Dave Lorenzo (The Gallup Organization), Jane Helsing (Author: “Impact Without Authority), Terry Vavra (Author: “Customer Delight Principle”), Huthwaite (Creators of SPIN selling), Dirk Beveridge (The Beveridge Institute), and numerous other world-class, subject matter experts.

We look forward to your participation at another exciting and inspiring SMT Annual Conference.


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IMPORTANT NOTICES!!!

2005 SMT Sales & Marketing Training Survey to Close Soon. Last Chance to Complete Survey and Receive Complimentary Report Detailing Results. Click here to take survey.

Deadline Extended to Submit Nomination for Best Sales Trainer Award

SMT IDEA MINTS

Questioning That Works
Isabel L. Kersen, Ph.D.
The Power Edge

A Structured Approach to Brainstorming
Steve Bistritz
Learning Solutions International

BOOK REVIEW

Metaphorically Selling
Author: Anne Miller
Book Review by Susan Onaitis

UPCOMING EVENTS

2005 Training for the Sales & Marketing Trainer Workshop
May 3 - 5, 2005
DePaul University O'Hare Campus
Rosemont, Illinois

2005 SMT Annual Conference
November 14 - 16, 2005
Amelia Island Plantation
Amelia Island, Florida

BECOME AN SMT MEMBER

Click Here to Join the SMT Family

ARTICLES BY TOPIC
For the Trainers!
SMT News
Events
SMT Profiles
Idea Mints
SMT QUICK POLL

What is the size of training & learning staff in your business unit or organization?

1-5

6-10

11-20

21-50

More Than 50

 [See Results]
NEW MEMBERS

SMT Welcomes Our New Members

Piece of Pie Strategic Coaching

ProActive Training and Consulting

Softmed Systems, Inc.

TESTIMONIALS
"Being a member of SMT provides me with an invaluable network of sales and marketing training professionals that have an incredible amount of experience and knowledge to share...  I rely on this prestigious group to support me in dealing with business challenges unique to our profession...
SMT members are my peers, my mentors, my friends...  SMT is the only professional organization I belong to..."

Mary Elliott Bassett, Worldwide Director, Sales and Customer Training, Entertainment Imaging, Eastman Kodak Company

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