Professional Society for Sales & Marketing Training

Saturday, November 21, 2009 April 2004   VOLUME 1 ISSUE 2  
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IN THIS ISSUE...
Message from the President
Want Better Results ... Adopt Better Behaviors
The Difference Between Sales & Marketing: Relating Your Performance to Positive Results
2004 SMT Annual Conference Preview
Great Coaching Leads to Sales Success
Why is Training Easy and Creating Behavioral Change So Hard?
Whose Behavior Is It Anyway?
The Future of Sales & Marketing Alignment
"Entertraining": A Biography of SMT Member Tom Willis
Creating Behavioral Change Through Recruitment and Retention Strategies
Meet SMT Board Member, Rick Wills
A Checklist for Effective Training Programs
Dr Freebie
How Well Are You ‘In Tune’ With Your Organization?
Getting Started…Getting Published
Message from the President
by Renie McClay

Good day and I hope training and development are going strong where you are!

"Creating Behavior Change" is such a great topic, isn't it? I know that I appreciate any insights into this topic. How many times have you seen tens of thousands of dollars spent on workshops, and then leaders moving on as though the task was completed. The infamous magic pill. Every time I see Gary Hardy's model on creating behavior change, I think of another internal client in my organization to share it with. Every client can benefit from Hardy's model. What a great tool for internal or external consultants to use with their clients to explain the process needed to make the changes they are trying to make.

Natalie and Patricia from Centennial Wireless believe that recruitment is important to attaining desired behavior change organizationally. What an interesting concept. Losing top performers would certainly send a message to the organization - what's going on, where are they going and why - that would distract from performance and the culture you are trying to build.

As many of you know, our origin was NSSTE (The National Society of Sales Training Executives). This organization was founded more than 60 years ago. One of their requirements of membership was to write an editorial or white paper every year and to share it with each member of the organization. The papers were judged and prizes were given for the best editorials yearly. We have several decades of editorials in storage and are bringing them out. We are reviewing them for relevance today. We could use your help. If you would be willing to read a dozen or so papers, we would love to share the task with you. I have found it very enlightening - and sometimes humorous - to see where training was all about in the 1970's. You'll hear more about these learnings in future editions.

Speaking of editorials and articles, we thank Cyndi Maxey for sharing her thoughts on getting published. She recommends getting published first in magazines and newsletters so that in the future as you are looking for a book publisher you will have some samples of your writing previously published. SMT is pleased to offer a place to get published. Even though SMT no longer requires its members to submit articles, our SMT E-newsletter "Trainer Talk" is a great place for you to break into the world of publishing. Additionally, our web site resources page is another road to publication (currently open to member only). Sharing your successful experiences - or lessons learned - is always appreciated. We are looking for successes experiences in the area of blended learning for our next edition and would love to hear from you. Articles, white papers and quick idea mints are all welcome! Please send them to Becky@BuildingBridges.cc by May 10.

How exciting to host the first Best Sales Trainer Stevie(tm) award. Isabel Kersen, past president of SMT, is on the panel of judges for this award (along with names like Tom Peters and Donald Trump). Isabel presented this idea to SMT years ago. We are pleased that the time has come for this idea and appreciate her efforts to make this a success.

What's happening in our near future? Some great work is being accomplished with the SMT value proposition. Bernie DeFreitas is leading a team to identify what our different member segments are looking for in a professional organization. They are making great progress and I look forward to sharing it with you in the near future!

My thanks again to our editors, Becky Stewart-Gross and Don Sterkel, for getting this publication up and running. I am impressed with the quality and I thank all our contributors. I also thank all our volunteers who help to increase the SMT value proposition. We couldn't do it without you!

With sincere regards,

Renie McClay


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IMPORTANT NOTICES!!!

2005 SMT Sales & Marketing Training Survey to Close Soon. Last Chance to Complete Survey and Receive Complimentary Report Detailing Results. Click here to take survey.

Deadline Extended to Submit Nomination for Best Sales Trainer Award

SMT IDEA MINTS

Questioning That Works
Isabel L. Kersen, Ph.D.
The Power Edge

A Structured Approach to Brainstorming
Steve Bistritz
Learning Solutions International

BOOK REVIEW

Metaphorically Selling
Author: Anne Miller
Book Review by Susan Onaitis

UPCOMING EVENTS

2005 Training for the Sales & Marketing Trainer Workshop
May 3 - 5, 2005
DePaul University O'Hare Campus
Rosemont, Illinois

2005 SMT Annual Conference
November 14 - 16, 2005
Amelia Island Plantation
Amelia Island, Florida

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