In the June 2009 RJI Newsletter we discussed Twitter. To clarify the steps to join and see the RJI account please review the following:
The first thing to do is to open a Twitter account. This is free. All that is necessary is go to http://twitter.com and sign up.
Retail Jewelry Insights (RJI) is identified on Twitter as http://twitter.com/rjinewsletter. As a publisher of a newsletter for the retail jewelry industry, RJI wants to network with jewelry storeowners, decision makers, and other jewelry professionals who are interested in increasing sales and improving cash flow in their businesses during the recession or at any time for that matter.
As a jewelry storeowner, you may want to follow Retail Jewelry Insights to help you keep up with the analysis of news and events relevant to the industry in real time.
Have a safe and enjoyable fourth of July!
According to Michelle Graff of the National Jeweler, “In an economy where marketing dollars are hard to come by, viral marketing--the kind that can spread a message far and wide by word of mouth--might be part of the cure for ailing retail jewelers.” Graff goes on to say, “social-networking web sites…, for which membership is free, can help jewelers expose their business to thousands of potential customers, particularly young engagement ring shoppers, without spending a dime.” In particular, she was speaking of Facebook, but the advice holds true for Twitter too, possibly more so. However, actually developing and implementing a marketing plan using any of the social media formats such as Twitter is problematic.
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