Twitter-Fact or Fad?

The media loves a new tech story and nowhere has that been more obvious than the coverage of the Twitter phenomenon sweeping the country.  Still, after reading countless articles and browsing dozens of websites, Twitter’s place in business communications remains elusive.  So, we thought it would be helpful to put Twitter in perspective for our subscribers.

Twitter’s Chronicle
To understand Twitter, it’s important to step back and examine the drivers that changed communications technology over the last century.  Modern electronic communication began with the likes of wireless radio and the telephone at the beginning of the last century.  It continues today, a hundred years later, with cell phones and the Internet.  In the interim, verbal, written, and visual communications changed as mass production lowered the costs for radio and TV making it accessible to nearly every household in America until the advent of miniaturization ushered in a new era of communication driven by personalization...