If you have been looking around for an e-marketing company that can deliver your e-newsletter, you may wonder what makes one company stand out over another. You’ll start by asking standard questions like:
“Who are their current clients?”
“Do they have the core capabilities I need?”
“Do they provide dependable service and support?”
“How well do they fit my budget?”
But even more importantly, you should consider how well the products and services offered by each company are positioned to fit the things you need to do. Ask yourself: “How well do they understand my problems?”
After asking these questions, you will begin to see how one company differs from another. You will also begin to see the advantages of working with an e-marketing company dedicated to your needs versus one providing a more generalized e-marketing platform. As an e-newsletter publisher, here are a few key things to keep in mind:
Unlike other types of marketing communications, electronic newsletters (e-newsletters) are specifically geared towards creating lasting bonds between a company and its customers or an organization and its members. A successful e-newsletter marketing program builds trust by regularly providing subscribers with the information they find interesting and most helpful. It can also educate the subscriber about the products and services being offered by the publisher and help them to make informed purchasing decisions. In terms of the sales process, e-newsletters turn prospects into customers and cause existing customers to buy more. In this way, e-newsletters have a direct impact on revenue with significantly lower acquisition costs.
e-Newsletters are part of a regular marketing process and a long-term business strategy For anyone who has experienced it, the production of an e-newsletter is no small undertaking. The marketing process usually involves several people with different skill sets and many different steps. Then, once the process is completed, it begins all over again for the next publication date.
Unlike other e-marketing initiatives, an e-newsletter program follows a long-term plan and a regular production cycle. E-newsletters are unique in that they are an acceptable way to stay in touch with customers on a regular basis without putting them on the defensive. And since through this method you can “talk” to the customer more often, you have more opportunities to remind them about your company, your brand, and your products. In other words: sell softly and frequently. In this way, a sustained e-newsletter marketing program can provide even better results than other types of direct marketing.
e-Newsletters provide interesting content that readers look forward to getting regularly Like the newspaper that arrives at your doorstep every morning, an e-newsletter can deliver the news and information your prospects and customers are eager to see. This keeps them reading, allowing you to keep your name and brand in front of the people to whom it matters most.
Unlike an e-newsletter, a broader and more generalized e-marketing campaign is effectively repeated only a short number of times before the audience becomes saturated with the message.
e-Newsletters with companion micro sites have a longer shelf life than e-mail blasts The difference between an e-newsletter and an e-mail marketing blast can be compared to the difference between a magazine and a direct marketing letter. The magazine sits on a desk and may last a few days or weeks until the next edition of the magazine arrives. It has greater depth – more than a single page - and prior issues can be saved and referenced at a later date. On the other hand, a direct mail piece is often read and discarded fairly soon after it arrives. Each has its place and can achieve different marketing objectives.
Like a magazine, an e-newsletter can have a much longer lifespan than a direct e-mail blast. And, an automatic archive system provides readers a historical view of your corporate message and a way to reference back to older articles that interested them.
e-Newsletters can tell you more about your customers Traditionally, the success of direct mail campaigns has been determined by testing different messages on different audiences and then measuring the return in terms of products sold. Now, with the help of modern email tracking technologies it is possible to learn more about your customer’s interests and needs before you actively start selling to them. Put this in the context of an e-newsletter and you have the perfect vehicle for establishing two-way, interactive communications with your customer base. You can learn more about their interests at the same time you educate them about your company.
An e-newsletter can be considered a journey into the interests of your readers. By adding advanced personalization and dynamic customization technologies you can make this journey highly personal as well. While each newsletter maintains the same basic framework, each can be tailored to highlight the articles that are of the highest interest to particular readers.
So now you can combine the high acceptance rate of an e-newsletter program with the high response rates of personalized direct mail. In this case, an e-newsletter service provider is likely to be your best partner in making this possibility become reality.
Contact PulpFusion Now!
We are a Full Service Solution for eMail Newsletters and eMail Marketing.
Call 214-891-1839 or email sales@pulpfusion.com
Visit our website: http://www.pulpfusion.com
