Free marketing guide for SMEs
 We've launched a free guide designed to help small and medium sized businesses plan a cost effective marketing campaign.
Monica Green, Director of The Partners Group said: “In the current economic climate business owners need to seek professional help with their marketing to make sure they communicate effectively with their existing and potential customers.
This guide provides tips and advice on eight areas of marketing communications activity including public relations, website development and promotional literature. It is a quick and easy way to determine where gaps lie in marketing strategies; it will help you to identify the areas for improvement and the areas where you need professional advice and support.”
For more information about The Partners Group and to receive your free guide call Monica Green on 01904 610077 or visit www.partners-group.co.uk to request a copy.
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Keeping a cool head for Climatize UK
 Speedy service from Partners is helping a young business stand out from the crowd and attract new customers with a brand new look and literature created in just two weeks.
Climatize UK was established six months ago in the city by Byron Ward and Johnny Vintis. The firm supplies, installs and maintains air conditioning, heating, ventilation, refrigeration, electrical and heat pump systems for commercial, domestic and industrial buildings.
Says director, Johnny: “We’re getting more and more demand for our services, so we decided to bring in professionals to rebrand the business, create a logo with impact and information packs that would help us stand out from the crowd.
“When we contacted The Partners Group we were instantly satisfied that we could work together. We weren’t pushed into a sale or asked to reconsider our ideas; instead they listened to us and encouraged us to develop our thoughts."
For more information about Climatize UK visit www.climatize.uk.com or call 01904 630414.
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Vikings rule!
 More than 40,000 people descended on York in February to celebrate all things Viking.
And we were right in the thick of the action.
Thanks to the Partners team, European TV crews joined local and regional press and broadcast media to capture the event when the 24th JORVIK Viking Festival swung into action.
Every ticketed event at the five-day Festival sold out as visitors got to grips with Viking pastimes and pursuits; heard Viking tales in evenings of saga and song; climbed aboard a Viking long ship and were treated to a fantastic firework finale.
The annual Festival is organised by York Archaeological Trust. Strategic marketing manager Emma Hunt says, “This year's Festival has been a huge success; and the exposure that Partners gave us was fantastic. It has provided the perfect start to our 25th anniversary celebrations.”
JORVIK Viking Centre has launched a programme of events to celebrate its 25th year, which runs from now until February 2010. From entry to the Viking Centre at 1980s prices for York residents to a free, carnival style street party in the centre of York on 4 May, there's something for everyone.
For a full list of events visit http://tiny.cc/Vikings
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Model success
 The launch of the Roving Rack recession busting AV cabinet by Partners has resulted in JM Supplies generating a record number of new customers.
The Harrogate-based audio visual equipment manufacturer appointed Partners in January to plan and implement new product launches to the AV industry throughout the year.
Managing director Andrew Mitchell said: “We chose Partners because they demonstrated a good understanding of our business and our marketing needs. They provided clear direction and practical hands-on support from directing photography and negotiating advertising rates to copywriting and design.
“Our clearest indicator of success is the number of new trade accounts that we open each month. In the months where the Roving Rack campaign was being delivered we opened a record number of new accounts and we are delighted with the results.”
For further information visit www.avlecterns.co.uk
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Teambuilding in the great outdoors
 Harrogate-based TeamWalking has appointed Partners to promote its inspirational, unique and effective outdoor teambuilding experiences that can help businesses become more efficient, productive and focused.
TeamWalking embraces the healing and inspirational power of nature by combining hill-walking and navigation skills with teambuilding and personal development, validated by psychometric tools that deliver long lasting results.
Fully qualified walking guide Mark Reid, who is the author of 16 walking guides covering the Yorkshire Dales, Peak District, North York Moors and Lake District, has combined his skills with those of Richard Tarran, a qualified mountain leader and personal development trainer to provide the invigorating teambuilding experiences.
Mark Reid said: "In these challenging economic times it’s important that staff are working effectively as a team to deliver real results. We combine psychometric tools with hill-walking and navigation skills which are then put into practice on the hills in real and genuine situations. The natural landscape is a very powerful teambuilding tool. The open hills engender a sense of space and freedom that has a unique power to soothe, inspire and refresh.
“With support from Business Link Yorkshire, Partners is helping us to develop a marketing and communications strategy that will take our business forward.”
To book a teambuilding day with TeamWalking call 01423 871 750 or visit www.teamwalking.co.uk. For further information about assistance from Business Link Yorkshire call Partners Director Monica Green on 01904 610077 or email: monica@partners-group.co.uk
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