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Issue #8, October 2008

Leveraging the BBB Relationship

Riding out these turbulent times and looking for new ways to thrive was on the minds of home improvement contractors, most of them BBB Accredited Businesses, when they gathered for the BBB Home Improvement Summit at Con Edison to meet with representatives from the NYC Department of Consumers Affairs.

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Fired Up! Don't Put Marketing on the Back Burner

When money is tight, marketing dollars can be among the first casualties of business downsizing. Stop... in the name of business success! If you stop promoting your business, how will anyone know that you have a product or service they want or need?

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National BBB/NY Times Ad Campaign - Are You Listed?

Thanks to the BBB Accredited Businesses that have signed up for our exclusive annual BBB Accredited Business Ad Campaign for 2008! Your participation in this promotion sends a clear message to millions of consumers that yours is a company they can Trust!

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Committed To Trust In The Marketplace

Small business owners are the heroes of their communities. As marketplace leaders, they can be relied upon to support their customers in good times and in crisis. But you don’t have to do it alone. Your BBB is here to help.

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Members-Only Survey
We invite you to participate in our survey to enable us to better serve you. Your feedback is invaluable to us. Thank you for your help.

As a BBB Accredited Business, you have taken the initiative to ensure that yours is a business with which consumers can Start With Trust! To help you leverage this position to maintain and strengthen trust in the marketplace, we would appreciate your answers to the following questions:

Why did you join the BBB?

Networking

Market Your Business

Benefits Being Offered

Community Involvement

How often do you check the BBB's web site at www.newyork.bbb.org ?

Daily

Weekly

Monthly

Never

How many BBB events have you attended in the past year?

1 - 2

3 - 5

5 - 10

More than 10

None

Which of the following BBB offerings have you taken advantage of?

Free offer - Your photo with company description on BBB website

Sponsor your company’s banner ad on BBB website

Participate in BBB “Start With Trust” annual Ad Campaign

Sponsor BBB E-Newsletter “Hot Topics”

Participate in BBBOnLine program for use of BBB Reliability Seal on your web site

None of the above

Email sfafara@newyork.bbb.org to submit your request for BBBOnLine participation, BBB Accredited Business Logos, or Privacy Policy information.

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