The message is simple, direct, and embraces the key concept behind credit unions: Members Matter Most. Those three words, which comprise the 2012 International Credit Union (ICU) Day theme, speak to the heart of the credit union philosophy.
"In the face of all challenges, credit unions have always existed to serve their members," said Brian Branch, World Council of Credit Unions (WOCCU) president/CEO. "The clear and simple message, 'Members Matter Most,' summarizes credit unions' reason for being."
ICU Day, celebrated annually on the third Thursday of October, will take place this year on October 18. This year is also the United Nations' International Year of Cooperatives, a year-long celebration that began October 31, 2011, has provided greater visibility to credit unions and other cooperatives worldwide.
This year's theme was submitted by Sinéad Butler from the marketing services department of the Irish League of Credit Unions. "Members Matter Most" was one of more than a dozen themes submitted by representatives from Abacus Australian Mutuals, Credit Union Central of Canada, the Credit Union National Association (CUNA), and the World Council.
Credit unions have celebrated ICU Day since 1948. The day reflects upon the credit union movement's history and promotes its achievements. It is a day to recognize the dedication of those working in the credit union industry, appreciate current members, and invite eligible consumers to join.
Historically, credit unions and associations worldwide celebrate the day with open houses, contests, picnics, fairs, festivals, and parades; others hold athletic competitions and essay or art contests for young members. Public gatherings with visiting dignitaries have effectively attracted media attention and public involvement, as have educational and public service events.
By now, credit unions should have received a theme poster from CUNA, For celebration tools and additional resources about the 2012 ICU Day, click here.
For questions about ICU Day, e-mail email@example.com, or contact Joanne Sepich at 800-356-9655, ext. 4867, or e-mail at firstname.lastname@example.org.
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