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The Power of PR in Growing your Business
Please Join NAWBO D/FW for an evening mixer and dinner
presentation:
WHAT "The Power of
PR in Growing Your Business"
WHO Featuring
guest Mary Schnack, Mary Schnack Media Services, Inc.
WHEN Tuesday, October 21st
from 6:00 p.m. to 8:00 p.m.
WHERE Las
Colinas Country Club, Irving, TX
COST Members & Corporate
Partners w/reservation $25 Non-members
w/reservation $35 Members &
Corporate Partners w/o reservation $30 No-shows will be
billed
RSVP To NAWBO D/FW at 214.428.7475
or info@nawbotx.org.
Why do you need PR? Public relations is a powerful, cost effective means to
promote your business. As a small business owner, it is important to know and utilize
all the components of a well-rounded public relations campaign. What are
message points? What's the difference between a pitch, an op-ed and a news
release? What elements go into a Communications Plan? How do you build a
relationship with the media? What is newsworthy? How do you successfully pitch
a story? What should you say on your web site, in your brochure, newsletter and
other print materials? The answers to these questions will give you the right
tools for your communications toolbox.

A specialist in communications
for more than 25 years, guest speaker Mary Schnack has a wide range of
experience in writing and the public and media relations fields. Schnack
started her public relations consulting business in Los Angeles in 1992. Now
based in Sedona, Arizona, Mary Schnack Media Services, Inc., represents
corporations, small businesses and non–profit organizations. They are
particularly well known for association public relations, women-owned and small
business representation, media training and crisis communications. They have
placed clients' stories in national publications, regional and local
newspapers, radio shows and programs, television news programs and
internet-based media.
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