Hardly a week or a month goes by without reports of catastrophes in our region. By far the largest to date have been the Tsunami in Indonesia in 2005, the earthquake in China in 2008, and the bush fires in Australia in 2009. In total, hundreds of thousands of people have lost their lives, their loved ones, their sources of income, and their homes. We can proudly say that Tupperware Brands is on the forefront helping our colleagues and neighbors. Not all crises are big enough to hit the headlines. Most crises take place on a much smaller scale involving families, women, and children. Perhaps it is in this area where, over the years, Tupperware Brands has shown its greatest capacity to influence people and change lives.

In one community is a woman, a mother who, several years ago, spent sleepless nights worried about her daughter’s future. Her husband made enough money for rent, food, and essentials. But she had dreams of her daughter living a different kind of life; going to college and having a career. How would this ever be possible? This mother made it possible by joining the Tupperware family. She earned enough income to pay for her daughter to attend college and become an engineer, while never once shirking her household responsibilities.

In another community, in a depressed area that sits in the shadow of privilege, is another mother. Her husband died and she is raising two small children on her own. Widows are not treated kindly in her society and she struggles alone behind closed doors. One day, a service program, Literacy India, one of Tupperware India’s partners, gets her out of the house and teaches her the craft of bag making. She starts to produce an income, her self-confidence grows, and she leaves the life of darkness behind her.

In Indonesia, illiteracy rates are enormously high for women and girls as education for girls is not considered a priority. Domestic violence towards women and girls is also extremely high and marriage for 12 and 13-year old girls is still common. How do you begin to tackle such seemingly insurmountable challenges? One place to begin, said Nining Pernama, Managing Director for Tupperware Indonesia, is confidence. “Developing Confidence” is the theme chosen by Tupperware Indonesia to help make a positive difference in the lives of women and girls.

How do you begin to tackle such seemingly insurmountable challenges? One place to begin, said Nining Pernama, Managing Director for Tupperware Indonesia, is confidence. “Developing Confidence” is the theme chosen by Tupperware Indonesia to help make a positive difference in the lives of women and girls.