This discussion with be led by Paul Leroue, CEO of Telocity Group and and Anastasia Toomey, partner at Telocity Group, an organizational, leadership and brand development firm.

In the new world of marketing, post recession, consumers will continue to be skeptical and resistant to being sold. So how do you build a strong brand? How do you stay relevant? How do you make the shopping list or become a mandatory purchase? Where do you start? 

Come spend an hour with Telocity Group and take a look at a seven-step branding process and all that goes into it. 

Learn the phases, why they happen in the order that they do, what needs to get done in each phase, what tools are needed to define your brand, how to segment potential targets and choose the right one and finally, how to develop messaging to reach your chosen targets. 

Price is $15/young professional until noon TODAY. Registration and lunch begin at 11:30 a.m. in the Chamber boardroom, 225 S. Meldrum St. Presentation begins at noon. Lunch is included in the price. No walk-up registration is available.

Click here to register.