November 11, 2008 November 2008 Bulletin   VOL. 2008 ISSUE 11  
Featured Article...
North Bridge, eNews Builder Team Up to Reach Policy Makers
New offering enables clients to communicate with Capitol Hill more efficiently

Educating new lawmakers and Administration officials will be a top priority for public policy campaigns next year, and North Bridge Communications and eNews Builder today announced a partnership to help fill the information gap with regular, targeted, and efficient electronic correspondence.

"Next year’s staff turnover will bring one of the biggest transition periods that Washington, DC, has ever seen," explained Phillip Hayes, a partner with North Bridge.  "With so many pressing issues on Capitol Hill and mounting federal budget pressures, competition for new staff’s attention will be fierce."
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Best Practices
Avoiding Content Filters
Content filtering is a major factor often used to determine what emails make it to the inbox.  The term “content filtering” refers to software applications that email administrators use to help identify and eliminate unwanted email messages that may be spam. These applications scan through the content (text) of a message, looking for words and phrases that the software has been set to recognize as suspicious.
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How do I do that?
Using the Color Palette to Include Your Corporate Colors
The color selector tool can be used to select standard colors throughout your layout template set up. The color selector tool allows you to add up to ten custom colors. These colors can then easily be selected each time you edit a specific piece of the layout elements that require a color selection.
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Frequently Asked Questions
How can I link a PDF file to my newsletter?
To link to a PDF in your newsletter follow these simple steps...
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How do I use Personalization, like Dear FirstName?
Personalization allows you to use information about your subscriber to customize the appearance of your email and newsletter. You can insert your subscriber’s name, address, or any other field of subscriber data anywhere in your newsletter to make your message more personal.
[Learn More - Go Here]
 
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Read Past Issues...
October 2008 Bulletin
October 22, 2008
September 2008 Bulletin
September 16, 2008
August 2008 Bulletin
August 28, 2008

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