October 22, 2008 October 2008 Bulletin   VOL. 2008 ISSUE 10   Featured Article... Getting the Most of Opens and Clicks Opens and Clicks are what most marketers look for when determining how well an email campaign did. This month's issue of eNews Builder Bulletin is focused on the best way to make sure you reach your open rate and click through goals. [Click to continue]   How do I do that? How do I add a link to another Web site inside my article? The easiest way to add a link to another website within an article is to use the online HTML editor. This is accessible through the Article Entry screen. [Learn More - Go Here]   How can I add an archive list or link to my newsletter? There are two ways you can provide access to your archive. You can add an archive element to your page template (so that the archive list appears within the newsletter page) or you can include a link at the bottom of the newsletter which leads to the archive page. [Learn More - Go Here]   Best Practices Designing for the Preview Pane The from address, from name and subject lines in an email tell your subscribers who you are and what you are sending them. Using this information to your advantage is the first piece of generating a good open rate from your subscriber list. The second most important piece to this is what your subscribers first see when they open the email or view it within the preview pane of their email client. This month we will discuss some tips that can help you best use this important real estate. [Learn More - Go Here]   Web Site Links eNews Builder Home Solutions Features 15 DAY FREE TRIAL Services Pricing FAQ Testimonials Support Our Blog Contact Us Subscribe to Our Newsletter Read Past Issues... September 2008 Bulletin September 16, 2008 August 2008 Bulletin August 28, 2008 July 2008 Bulletin July 1, 2008 Published by eNews Builder Copyright © 2008 eNews Builder. All rights reserved. SEND THIS TO A FRIEND

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