Using the Bounce Manager to Clean your Lists
No email list has 100% deliverable addresses. In fact, on average, 10% of all emails on a list are returned as undeliverable for a number of reasons. It is important to regularly clear out your bounces to make sure you're getting the highest deliverability possible. Using the bounce Manager is the best way to clean up your lists...
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Using the From Address and From Name to Improve Open Rates
There are many items that can affect the deliverabilty and open rates of your newsletter. Understanding what these items are and what things to avoid can help. What some may not realize is the "from" address and "from" name can play a big role in the open rates of your e-newsletter.
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