Client Spotlight

The McHenry Group’s newsletter reports record click through rate! The McHenry Group’s newsletter, which is sent to more than nine thousand retirement professionals each month, provides data and commentary on the latest trends in the investment-based benefits marketplace. In the past two months, they’ve seen their click-through rates go through the roof. In April, the newsletter posted a 42% total click rate. Rhonda Evans, The McHenry Group’s Director of Research, is thrilled by the readers’ response... [View the Full Story]

The PR Perspective by October Strategies

Ladies and Gentlemen... and Colleagues, Employees, Clients, Customers, Fellow Countrymen, etc. Have you ever tried to explain an ill-gotten traffic ticket to a five-year-old?  No matter how elegantly you frame it, they’ll never understand all of the subtle nuances or reasoning behind your account of the situation, nor, quite honestly, do they care.  While you may be seeking empathy or righteous indignation, you’ve simply chosen the wrong audience for the exchange... [View the Full Story]

Focus on Reporting...

Delivery, Open, and Click Thru Rates, Oh My Why most companies look at email reporting data the wrong way... Okay I'm sure I'm going to make some of the marketing community crazy with this, but at least we'll start people talking. Everyone sending email marketing look at their reports to measure the success of their email campaigns. Here is an example result of a campaign... [View the Full Story]   Why does a particular subscriber appear to have opened the email many times? Sometimes it will appear as if a particular subscriber has opened the email many more times than anyone else. This could be 20, 50, 100, or more times. There are several reasons why this can occur... [View the Full Story]

Read Past Issues... Non-Profit eBulletin June 21, 2005 Vol. 2005 Issue 5 Excellence Awards June 3, 2005 Vol. 2005 Issue 3 eNews Builder Marketing Excellence Awards June 2, 2005 Vol. 2005 Issue 6 [MORE]