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Lead Story...
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Beyond the CAN SPAM Law: Technology
In a recent Q&A article in the Boston Globe’s business section, Elana Anderson, a Forrester Research senior analyst, says that she believes the recent Can Spam law will have little affect on hard-core spammers. A few days later, a headline found online at Fox News screams out "FTC: ‘Can Spam’ Only a Mild Deterrent."
I heartedly endorse the Can Spam law, which was passed late last year, as it was the first real step towards the war on spam at the federal level. But sadly, as our inboxes are continuing to be inundated with mail we don’t want, I, along with the rest of the email world, recognize that the war is far from over...
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More New Features...
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New subscription management tool: The Report Abuse link
Link at bottom of email provides feedback about your email practices. People with overloaded email boxes are applauding the advanced spam reporting features that many ISPs, such as AOL, Hotmail, and Yahoo, are providing. The only problem with this is that these features have become an easy out for when people want to unsubscribe to your newsletter...
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Managing Your Subscribers: Five Tips to Get You Going
If you’ve just begun to work on your e-newsletter, there’s a good chance that subscriber management isn’t at the top of your to-do list. It’s probably crossed your mind that you’ll need to get your list of emails into an eNews Builder list so that you can mail to them. But, with the usual concerns about perfecting your design and coming up with great content, your subscribers might be the last thing on your mind right now...
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