The McHenry Group’s newsletter, which is sent to more than nine thousand retirement professionals each month, provides data and commentary on the latest trends in the investment-based benefits marketplace. In the past two months, they’ve seen their click-through rates go through the roof. In April, the newsletter posted a 42% total click rate. Rhonda Evans, The McHenry Group’s Director of Research, is thrilled by the readers’ response. “eNews Builder’s reporting function has been invaluable, because we’ve learned what topics most interest our readers. The feedback has enabled us to tailor our content to have the greatest impact.” As a result of the newsletter’s success, the company is planning to ramp up the publishing side of its business.

The McHenry Group, LLC provides comprehensive business consulting and advisory services with a simple mission – to help clients manage risk and return – while satisfying regulatory, legal and business requirements for compliance oversight of investment operations. McHenry’s clients include banks, mutual funds, insurance companies, broker dealers and retirement service providers. PlanTools, LLC is a wholly owned subsidiary that provides technology-based investment reporting or advisory services. For more information, visit www.mchenrygroup.com. View The McHenry Group’s newsletter, The Inside Edition at www.enewsbuilder.net/mchenrygroup.