Sometimes it will appear as if a particular subscriber has opened the email many more times than anyone else. This could be 20, 50, 100, or even 1000 times. There are several reasons why this can occur:

• The email program is opening the email as the subscriber scrolls from one message to another. The emails opened statistic measures the number of times the email is opened in the subscriber's email program. If the subscriber is scrolling back and forth through their email with the contents of the email showing in a \"preview\" pane within their email program, then each time they pass over the email it will be registered to the system as an \"open\". Unfortunately it is hard to distinguish the
  difference between a passing glance and a deliberate open. In this case, note that it is more important to recognize the unique people who are opening the email instead of how many times they are opening it.

• The email has been forwarded by this subscriber to a mailing list or to everyone in a particular company or department. Because all of the people who have received this email are receiving the email that has been encoded for this specific subscriber, all of the \"open\" tracking is being recorded under this subscriber in the activity report. Unfortunately there is no way to prevent the HTML message from being forwarded and it is very hard for us to distinguish between the original recipient and all the people receiving the same forwarded email.