Rule one of effective communications is consistency of messaging. In other words: Tell them, tell them again, then tell them you told them. America’s sugar farmers deliver their main messages to key audiences at least once a month, and eNewsbuilder plays an intricate role in our communications strategy.

For nearly six months, we’ve distributed The Sugar Beat to decision makers across the country, including reporters, and we couldn’t be happier with the results.

Just last month, a national television news program featured a segment on sugar farmers because of the newsletter. And more recently, a daily newspaper contacted us to see if they could run our newsletter articles in their paper.

The staff at eNewsbuilder has always been professional and very easy to work with. They make an extra effort to ensure that we succeed and for that, we will always be loyal clients.

The American Sugar Alliance
Phillip Hayes
Director of Media Relations

What Is the American Sugar Alliance?
The American Sugar Alliance is a national coalition of sugarcane and sugarbeet farmers, processors, refiners, suppliers, workers and others dedicated to preserving a strong domestic sweetener industry. The American Sugar Alliance works to assure that farmers and workers in the U.S. sweetener industry survive in a world of heavily subsidized sugar. Only through a united effort can these dedicated Americans continue to offer a plentiful and secure domestic supply of sweetener at a reasonable price. The American Sugar Alliance provides the backing and support to meet this national need.
http://www.sugaralliance.org