What is RSS?
RSS (Really Simple Syndication) is an XML standard that is used to syndicate links to content onto other Web sites and into RSS content aggregators. The aggregators are Web-based services or client-based tools that allow users to easily "subscribe" and "unsubscribe" to RSS feeds that they are interested in receiving.

RSS is primarily used for distributing headlines and short synopsis’ along with URLs linking back to the content publisher. RSS feeds generally operate in a passive mode, like published content on a Web site, awaiting a user to link to the RSS feed through an aggregator. However, when used with an aggregator, RSS feeds tend to be actively pulled down to client computers on a regular basis.

By using the RSS publishing feature, an IMN customer can instantly start publishing RSS feeds that link directly to their newsletter. This allows the newsletter content to be picked up by RSS aggregators and provides an alternative distribution medium to email and the companion micro-site. With the growing popularity of aggregators and public directories of RSS content, having an RSS feed attached to a newsletter means that the newsletter publisher has an additional channel for promoting and registering new subscribers.

Using the RSS Feature
Newsletter content can be published as an RSS feed at the same time the newsletter is Posted to the Web. To enable this feature:
1. From the Main Menu, click on Publishing Options.
2. In the Micro-site area you will see the Generate RSS Feed option.
3. Choose the RSS feed format that you would like to support. Generally RSS 2.0 should be the format you choose.
4. Save changes and return to the Main Menu.
5. Click the Post to the Web button. This will generate the RSS feed corresponding to the content in your newsletter.

The RSS Feed Address
Once published, the current RSS feed for your account is available online at a special URL. The RSS feed URL is shown on the Main Menu under your newsletter's Web address. This URL can then be copied and placed into any RSS feed reader (or aggregator).

Here is a Free RSS Feed Reader, you can also search for Free RSS Readers on the web.