I remember it like it was yesterday: the day I took my son to get his driving permit. He went in to take his test and, about 40 minutes later, emerged with his permit in one hand, my car keys in the other and a big grin on his face. "So can I drive home, Dad?" Of course, the answer had to be yes.  This is a life changing moment!  (More for me, I believed, than for him.)

Sitting in the passenger seat has always been a bit strange for me, but with a 16-year-old new driver merging onto the freeway, it was a scary transition.  And, no, those are not "Special Edition" carvings in the dashboard; those are my fingernail indents. We made it home and I became a regular "passenger seat member" until he got his own car. It was all worth it; we both have our freedom now.

Making a transition from one process to another can be hard and a bit scary, even if you think it's for the best. When you or your organization is making the transition from printed newsletters to email newsletters, it can seem like a daunting task. But it really doesn't have to be that way.

Email newsletters are far easier to create, save lots of money over print and postage, and can be tracked. Feedback is fast, efficient and some might even say fun. You can know who has opened the email, what the most read articles were and which links were clicked on the most. You can do interactive polls and surveys to immediately engage your members and find out what they really think!

Members can even update their information like address, phone, email, etc. All of their modifications are downloadable in Excel spreadsheet format to more easily integrate with your system. Imagine… no more printing costs, no more postage costs and no more wondering who read it or who didn't. Try doing that with a printed newsletter. Email newsletters can do so much more for so much less, that it just makes sense to consider the transition; eNews Builder can help you make it a success.

Visit our web site or call 214-891-1822 for a free consultation.  You'll be glad you did! In the meantime, I have to call my son who wants to borrow my car.  It seems his car magically ran out of gas. I guess THIS transition might take just a little longer than I thought.