The answer is a resounding YES! Many non profits are finding online donations to be an integral part of their fundraising efforts. Online giving is easy and fast for the giver and saves many hours of processing for the organization.
For example former Vermont Governor Howard Dean has raised over five million dollars online this year for his presidential campaign. This is more than any other political campaign has ever raised before. Now we understand politics are different from Charity giving, but results are the same.
If your organization has 2,000 stakeholders/members you contact regularly, and if you send them an email newsletter asking for a small donation, say $25.00 and 10% respond, that's $5,000.00 from a single mailing. Maybe you give them a choice of donating $10, $25, $50, or $100.00 the results can be even better.
Email Newsletters in conjunction with an eCommerce donation solution can be a very powerful resource in your fund raising plans. An email newsletter is essential for the pro-active call to action you need to touch your members and get them clicking to donate. The cost is far less than traditional print/postage methods with faster and better results.
Allowing your donors to simply click directly from the newsletter to your online donation area makes it fast and easy. Less steps means better response and more donations in less time.
Let eNews Builder help your non profit organization get started with an email newsletter now and watch your donations grow.