Why use the media, when you can become the media—that was what the Association of Oil Pipe Lines (AOPL) had in mind when they signed with eNews Builder to launch an online newsletter to communicate with media professionals, government officials and interested citizens.

Produced, written and designed by The Aker Partners, AOPL’s public relations firm of record, the e-newsletter, IN THE PIPE serves an informative educational tool. Sent out once monthly, it reports on the latest news facing the industry--from safety initiatives and legislation, to information about government grants and important links.

IN THE PIPE has played a critical role in AOPL’s ability to directly communicate to decision makers about the industry's commitment to safety and security during the passage of pipeline safety legislation and terrorist concerns.

After years of negative coverage, The Aker Partners directed the oil pipeline industry to bypass the media. The results are clear. IN THE PIPE consistently has a high readership level, and has even led to news coverage in mainstream media.

eNews Builder has provided AOPL with an invaluable communications tool. Not only can we reach our audience directly, but we can track what issues are most important to them.

Colburn Aker
The Aker Partners
www.akerpartners.com
202.789.2424