Friday, May 2, 2003 Personalization & New Features   VOLUME 1 ISSUE 36  
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The Dallas Morning News chooses eNews Builder

JobCenter from The Dallas Morning News and DallasNews.com is the Metroplex’s most dynamic recruitment advertising brand. We provide a full suite of recruitment solutions including print, interactive, television and niche publications. The employment and labor market changes constantly. In order to remain effective and relevant, these diverse solutions must also continuously evolve. Our ability to communicate these changes to our clients in an efficient and meaningful way is critical to our business.

The eNewsbuilder system is very intuitive and easy to use. It only took a short while to become comfortable with the interface and to utilize it with confidence. Two features that are particularly useful are the HTML layout and the reporting system. The WYSIWYG is particularly useful for highly visual learners and users. The reports enable us to instantly see who is reading our newsletter, how deep they are exploring the content and what items interest them most. This detailed tracking information is extremely valuable in guiding future content, in addition to enabling us to quickly identify what products and services spark the most interest for the most number of people.

Our e-newsletter, Inside JobCenter, has become the primary means by which we share with our clients and partners what is going on “inside” the JobCenter universe. This includes introducing new products and services, extending special pricing offers, promoting special events and bringing industry news and trends directly to their desktops. Inside JobCenter enables us to bring a large amount of important information to our clients in an interactive environment that is very professional yet easy-to-navigate. We look forward to growing our subscriber database and maintaining Inside JobCenter as a valuable resource for our recruitment advertising partners.

Nann Philips
The Dallas Morning News
PO Box 655237
Dallas TX 75265


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