Automatically split subscribers into 2 to 5 equally sized sub-lists

A new feature has been added to the Search and Manage area found through the the Subscriber Menu. Subscribers selected by the search criteria can be distributed equally into 2 to 5 different sub-lists.

This feature is ideal for market testing. For example, half of your subscribers can be placed in List A and the other half in List B. You then send one mailing to List A and another to List B and compare the results.

The sub-lists are formed from alternating subscriber records so that there is an equal mix of subscribers in each list.

To perform the distribution, create the sub-lists you need in the List Manager and label them appropriately. Next, go to Search and Manage and specify the search criteria. Then, on the bottom half of the page, select the radio button next to the "Distribute Selected Subscribers" option and choose between two and five sub-lists to be used. When you are ready to run the operation, click the Submit button. Subscribers will be copied in equal amounts to the sub-lists you specify.