Many people search the web for destination information on the city (like yours) they with be visiting, whether it's for pleasure or business. They try to find what your city has to offer potential conventioneers, tourists, business meeting attendees, etc. Many of them will sign up to get more information from your web site. Many of the CVBs we have spoke to send packages of information by mail to these requests. The problem is, that information arrives too late or even after they have left for their destination. This does nothing for your members, advertisers or your city. Many people wait till the last minute before they get online for information.
With an email newsletter, you can have a complete interactive brochure for your city that will be emailed to visitors requesting information immediately. A multi-page, color electronic brochure that arrives just minutes after they requested the information. It can even be personalized to the individual who requested it.
You have now captured their information in your online database, sent them timely information, and can follow up to promote future visits or request them to take a quick interactive email survey for instant feedback on their visit.
With eNews Builder you can create a complete color newsletter with photos, maps, events, coupons, advertisements, polls/surveys, and much more. And you can track the delivery and responses to see what they read and what links they clicked on. Real time reporting gives you instant results.
Call us today at 214-891-1839 and start communicating better, faster, and save money for your organization!