Why eNewsletters are a fundraiser's best friend
Print communications make the delivery of time sensitive information difficult. It is also expensive with the cost of postage rising. You have planning time, layout, approval process, printing and postage costs. And you still don't know if the person the communication was intended for actually received it. While print communications won't disappear any time soon, they can and should be augmented with an aggressive email solution. eNewsletters are a fundraiser's best friend!
Here's an excerpt from "The Gilbert Email Manifesto" by Michael Gilbert of Nonprofit Online News & the Gilbert Center:
"I have been recommending "Three Rules of Email" to help nonprofit organizations develop a genuine Internet strategy and avoid being seduced by their own web presence:
Rule #1: Resources spent on email strategies are more valuable than the same resources spent on web strategies.
Rule #2: A web site built around an email strategy is more valuable than a web site that is built around itself.
Rule #3: Email oriented thinking will yield better strategic thinking overall"
At eNews Builder, we can help you design your email strategy and show you how to get your message out. You'll know who read it, what they read, what links were most viewed! Traditional mail can never do this. Whether it's a purchase, donation, or simply linking to your web site to drive member traffic, nothing does it better or more affordably than an eNewsletter.
Find out how eNews Builder can help your business or organization by visiting our web site or calling us at 214-891-1839. We offer free consultations and FREE 30 day trials. Call today!
[PRINTER FRIENDLY VERSION]
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