In January of 2002, the Apartment Association Greater Dallas looked into the idea of sending an electronic newsletter to our members at the first of each month. Our primary goal was to disseminate current and valuable industry news to the membership and create more traffic to our website www.aagdallas.com. We discovered Insight Commerce and eNews Builder and we were able to achieve our goal and go beyond what we ever expected.

We had excellent support from eNews Builder on creating our AAGD eNews. The format of the eNews allowed us to feature "sponsors" ads which has helped us offset the monthly cost of the newsletter. In our newsletter, the articles "link" to our website, which "doubled" our traffic to our site after we began to send out our eNews! And, the tracking of the newsletter is incredible. We are able to import our members' current email addresses each month for the eNews distribution, determine who received the newsletter, which articles were read the most, and new "subscribers" to the newsletter.

Overall, we give eNews Builder a resounding "thumbs up!" for a well developed concept, excellent support and competitive pricing. We love taking all of the credit for eNews, but we really owe it to Insight Commerce - eNews Builder.

Gene Kriska
Director of Member Services
Apartment Association Greater Dallas
4230 L.B.J. Fwy. Ste #140
Dallas TX 75244
972-385-9091
www.aagdallas.com
gkriska@aagdallas.com