On the surface, eNews Builder may appear to be just another email marketing platform, but as many of our customers have discovered, we offer much more. Here are five things you can do to see your investment in our service pay off in a big way. We would love to take credit for all of these great ideas, but it’s really our customers who have been leading the way. Please keep them coming!

Turn Subscribers into Prospects: Take an email address and turn it into a complete reader profile
Once you convince someone to give you an email address you have established only the first step in your relationship. Over time it is up to you to build their trust and turn a casual newsletter subscriber into a qualified prospect. As you establish trust, email subscribers will be more willing to tell you about themselves and their interests. Customizable subscription forms provide an excellent way to start collecting this information and attach it to the email address from which you started. Learn the names of your subscribers, where they work, and what products they like. Get their phone number and your well on your way to closing a sale.

eNews Builder features that make this work: personalization, personalized Micro-sites, and custom subscription forms.

Leverage Your Sales Team: Send one personalized mailing that appears to come from each sales person
One thing that every salesperson eagerly seeks is a good lead. A lead could be a well-qualified prospect or an existing customer. In either case, this solution enables a sales team to be more productive. A single email campaign can be made to appear as if it originates from the desk of each team member. Replies even go directly to the salesperson.

eNews Builder features that make this work: personalization of the Sender address, custom fields, and tab separated file import.

Collect Orders: Simplify special event registrations and offer instant promotions/coupons
Since every click can be tracked throughout the newsletter on a subscriber by subscriber basis this provides an easy way to make instant promotions and pre-fill registration forms that make doing business with you a snap. All subscribers who click a particular link in the newsletter can be tracked and segmented into a separate list. In addition, this link can lead to the companion micro-site where a Web form can appear that is already filled using information from the subscriber’s online profile.

eNews Builder features that make this work: Personalized Micro-sites and detailed activity tracking and reporting.

Elevate Your Brand: Obtain professionally written articles from some of the most respected authors in your industry
How much time do you spend looking at an empty page, wondering what you can possibly write next to keep your subscribers informed and entertained? This is the burden of any newsletter publisher and can hamper the process of building customer relationships. What about the credibility of what you write? Are you just talking about yourself or are you talking about the things that your customers are most interested in knowing? Associating yourself and your company with other experts in your field and well-known trade journals can quickly elevate your success and the quality of the work you produce.

eNews Builder features that make this work: Searchable content libraries.

Respond Quickly to Close a Sale: Instantly respond to prospect and customer requests with an immediate and personalized email in full-color HTML
The probability of making a good sale can be measured by your ability to respond quickly and personally to the inquiries made by potential customers. New submissions can have an immediate Welcome Message response. This message can be personalized with the same information that was originally submitted and can include any further information that may have been on record for that subscriber.

eNews Builder features that make this work: subscription builder, personalized welcome message, display rules.