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“To promote and support the economic vitality while honoring and preserving the unique lifestyles of our Mountain Communities."
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Archives
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June 06, 2007
June 4, 2007
Vol. 4
Issue 10
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May 16, 2007
April 19, 2007
Vol. 4
Issue 9
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May 02, 2007
April 19, 2007
Vol. 4
Issue 8
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April 18, 2007
March 31, 2007
Vol. 4
Issue 7
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April 04, 2007
March 31, 2007
Vol. 4
Issue 6
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March 21, 2007
February 22, 2007
Vol. 4
Issue 5
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March 07, 2007
February 22, 2007
Vol. 4
Issue 4
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February 07, 2007
January 19, 2007
Vol. 4
Issue 2
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February 21, 2007
January 19, 2007
Vol. 4
Issue 3
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January 17, 2007
January 11, 2007
Vol. 4
Issue 1
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2December 20, 2006
December 19, 2006
Vol. 3
Issue 27
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December 06, 2006
November 16, 2006
Vol. 3
Issue 26
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Building a Successful Marketing Plan
Building a Successful Marketing Plan
Every business, small or large, will be more successful with a business plan. And the key component of a business plan is the marketing plan. A good marketing plan summarizes the who, what, where, when, and how much questions of company marketing and sales activities for the planning year:
- Who are our target buyers?
- What sources of uniqueness or positioning in the market do we have?
- Where will we implement our marketing spending plans?
- When will marketing spending plans occur?
- How much sales, spending, and profits will we achieve?
The financial projections contained in your business plan are based on the assumptions contained in your marketing plan. It is the marketing plan that details when expenditures will be made, what level of sales will be achieved, and how and when advertising and promotional expenditures will be made. Here are the major elements of a marketing plan:
- The situation analysis describes the total marketing environment in which the company competes and the status of company products and distribution channels.
- The opportunity and issue analysis analyzes the major external opportunities and threats to the company and the internal strengths and weaknesses of the company, along with a discussion of key issues facing the company.
- The goals and objectives section outlines major company goals and the marketing and financial objectives.
- The marketing strategy section provides the company's marketing strategy statement, summarizing the key target buyer description, competitive market segments the company will compete in, the unique positioning of the company and its products compared to the competition, the reasons why it is unique or compelling to buyers, price strategy versus the competition, marketing spending strategy with advertising and promotion, and possible R&D and market research expenditure strategies.
- The sales and marketing plan outlines each specific marketing event or action plan to increase sales. For example, it may contain a summary of quarterly promotion and advertising plans, with spending, timing, and share or shipment goals for each program.
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A Special Thank You to our 2007 Sponsors!
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Signing off...
I wanted to take a moment of your time and thank everyone who has become a reader, continued as a reader and even some of those who left because you have all helped to improve your chamber newsletter. I actually resigned from my position as Chamber Web Administrator back in March but kept doing the newsletter wearing my other hat “Digital Mirrors” which I have operated with my wife Lisa in the Mountain Area since 2002.
Thank you,
Chris Baker
Send your business news or announcements to:
chambernews@
oakhurstchamber.com
The Chamber E-Newsletter is published on the first and third Wednesday of the month. The deadline (to ensure your submissions makes it in time) is the Wednesday prior to the publish date. NOTE: We reserve the right to edit material submitted to the Chamber.
Important Note: We try to limit 25 to 30 articles per issue. Therefore, articles will be placed in the newsletter on a first-come basis with special consideration to events with dates that take place within the timeframe of the published newsletter.
Basic requirements include the following: 1) Microsoft Word preferred. 2) Non-text items such as pictures, graphics, or tables MUST be no wider than 3.3” in width. .GIF & .JPG only 3) FONT Requirements: Do not uppercase all the words. 4) Include a short summary of the article for the front page of the newsletter. |
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