eNews Builder Email Policy
eNews Builder has implemented various practices and procedures that:
- Encourage permission-based marketing.
- Help to prevent our system from being used for the purpose
of unsolicited email campaigns.
- Respond to all complaints suggesting that the Company has
been used as a vehicle to send unsolicited email.
Spam is Unsolicited Email
Spam is unsolicited commercial email (UCE), junk mail or bulk mail that has not been
requested by a recipient. In addition to being perceived as intrusive, irrelevant and
often offensive, it is also typical that spam emails do not contain an option to
unsubscribe from the mailing list. Simply put, spam is the opposite of permission-based
emails--those that are requested, anticipated, personal and relevant.
This policy is based on opt-in subscription. Opt-in subscription is a key element of our
business and an essential factor for newsletter publishers to successfully communicate
with partners, clients and prospects. This requires that publishers who make use of the
eNews Builder service only distribute e-mail to persons or organizations who have explicitly
requested it, or with which they have a pre-existing personal or business relationship
that can be verified. For example, customer purchases, organization membership, or
requests for information would be valid connections. Correspondence that is relevant and
contextual to an original relationship is also acceptable.
eNews Builder offers customers tools to assist in building permission-based subscriber lists.
Opt-in subscription management tools must be employed on every outgoing email and opt-out
requests must be honored and remembered without exception. Customers who upload email
lists must agree to these terms and are required to provide supporting documentation
indicating the opt-in nature of their list upon request.
Third party lists are not acceptable for use on the
eNews Builder network. It is not possible to transfer permission from one person or company to
another person or company.
Permission marketing is of the utmost seriousness and importance to eNews Builder. However,
despite preventive measures and email policies, the possibility remains that a user of our
service will send email to a recipient who will view it as unwanted email (spam). Every
complaint that is received gets read and acted upon by our abuse investigation team.
An abuse investigation consists of the following:
- Review of account history
- Request for information
- If requested, a customer must supply eNews Builder proof of
opt-in status for any and all persons on a subscriber list. Because of the short
time frame in which eNews Builder has to respond to complaints, customers agree to supply
requested information within 72 hours of receiving a request.
- Findings report by investigator
- Abuse Manager decision
An abuse investigation can result in:
- Termination or probation of an account
- Collection of all contract payments due
- Potential collection of damages
Customers shall be liable for any damages sustained by
eNews Builder due to a customer's violation of this policy. Our license agreement gives us the
right to publish the names of any customer who has been terminated because of spam
complaints. This may then be shared with other permission-based providers to reduce the
probability that the abuser will simply take their business to another provider and get
past their controls. Recipients who want to report abuse can do so by sending email to abuse@eNews Builder.com.
IMN uses training and education resources to educate our clients and the direct marketing
industry about the proper use of email marketing and how to market successfully without
ever resorting to non permission-based practices.
eNews Builder has developed an excellent reputation with ISPs based upon its history of
distribution to opt-in customer email lists, and its stance on spam. Through this
relationship, eNews Builder will work to ensure that customer emails are delivered to
However, on the occasion that an email is not delivered or 'bounced', it is categorized in
two ways, hard and soft bounces. Hard bounces are those that are permanently undeliverable
due to non-existent or expired email addresses; these emails are excluded from user lists
automatically. Soft bounces are temporary bounces that aren't always defined but are a
result of technical difficulties such as down servers or full mailboxes; in these cases,
the emails are re-sent periodically until they are delivered.