“What Are You Looking At?” No, it’s not tough guy Robert DeNiro questioning you. It’s the new advertising campaign for myregion.org, which will soon be launched on local radio and television stations, promoting the upcoming Essential Activities Workshops scheduled for next month.

The ad campaign was designed to reach audiences that might not be familiar with the myregion.org initiative and to inspire others to attend the workshops, which will be held from July 9 to 12 at the Orlando Science Center. This is the final opportunity for public input on the Information Collection phase of the project.

The “What Are You Looking At?” theme is designed to challenge the public on how much is really known about Central Florida and its assets, such as schools, transportation, the environment and cultural offerings as well as a variety of other issues being examined.

The TV and radio ads, will also air on several Hispanic radio stations and will appear in a variety of print and electronic forms, including a series of postcards. Additionally, public service announcements will begin airing on the local television station community calendars.

“The essence of this project is to be inclusive. We want to make every possible effort to reach everyone who might want to follow myregion.org, get involved and have their voices heard, or simply find out the status of our community,” explained Executive Committee member and Communications Liaison, Ellen Titen.

Click here to download a copy of the "What Are You Looking At?" postcard.

For more information about myregion.org, visit the website at www.myregion.org or call Vilma Quintana, Communications Director at 407.835.2520 or via email at vilma.Quintana@orlando.org.