January 29, 2007
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Is Fraud and Embezzlement Costing Tens of Thousands of Dollars?
 By Greg Sneyd, Director of DentalSuccess.
I’m in the process of setting up a seminar that you won’t want to miss. I’ve arranged for a Certified Fraud Examiner, who specializes in dental practices, to speak at the seminar. Cindy Smith with Bender, Weltman, Thomas, Perry & Co, a CPA consulting firm located in St. Louis Missouri, is a Certified Fraud Examiner and an expert who provides fraud risk assessments and assists dental practices in setting up proper policies and procedures to reduce the risk of fraud occurring in their dental practice.
If you have ever been a victim of fraud or embezzlement, or know someone who has, you know how painful the experience can be. And you know it can cost you thousands, if not tens or hundreds of thousands of dollars.
Fortunately there are easy, simple systems and procedures to put in place to eliminate the possibility of fraud or embezzlement. At our one-day seminar you will learn how to implement these procedures,
Or if you think you already have a fraud or embezzlement problem, Cindy will help you to determine what you need to do to confirm your thoughts. And she’ll teach you the steps that you need to take to remedy the problem.
Our one day seminar is scheduled for Friday, May 4, 2007 in St. Louis. And if you are interested you can join us to see the World Champion St. Louis Cardinals playing the Houston Astros later that evening.
If you are interested in learning more about this seminar please complete the information below.
If you would like to learn more about our Fraud and Embezzlement Solutions seminar, send an email to gregs@rmidentalsuccess.com . Please type “I’m interested in your St. Louis seminar” in the Subject box and include your address, phone and fax number in your message.Or call 800-449-6079 x701. Or Fax this page to 801-293-8524 after completing the contact information below.
Name: ___________________________________________
Phone: _________________ Fax: _____________________
Email: ____________________________________________
For a complete list of the products and services that are endorsed by RMI Dental Success and the Crown Council click here: www.rmidentalsuccess.com
Important Smiles For Life Update!
 By Greg Anderson, Director of the Crown Council
Many have called asking questions about the Smiles for Life Telephone Network and the Smiles for Life Website. These important parts of the Smiles for Life Campaign are currently being updated.
The Smiles for Life Website at www.smilesforlife.org is being completely rebuilt. Both the site and the information on the site about the participating offices is being loaded and will be available and accurate by the beginning of the campaign on March 1st.
In the mean time, it is very important that we receive from each office the information previously faxed about the Practice Name, the initial whitening kit order, the zip code update and the Community Partner information.
Thank you! It’s our 10th Anniversary Year for Smiles for Life and it’s going to be the best ever!
To keep yourself updated, keep an eye on www.mysmilesforlife.com
If you would like to learn more about Smiles For Life, send and email message to gregs@rmidentalsuccess.com and type “I Need SFL Info” in the subject box and include your address, phone and fax number in your message.Or call 800-449-6079 x701. Or Fax this page to 801-293-8524 after completing the contact information below.
Name: ___________________________________________
Address: _________________________________________
Phone: _________________ Fax: _____________________
Email: ____________________________________________
For a complete list of the products and services that are endorsed by RMI Dental Success and the Crown Council click here: www.rmidentalsuccess.com
Morning Huddle Action Thoughts.
 Steve Anderson has 5 new Action Thoughts for your Morning Huddles this week…
Monday, January 29
Thought: Blessed are the forgetful; for they get the better even of their blunders. Nietzsche
Action: Think of an idea failure you had that you are having difficulty forgetting. Accept it as a positive learning experience and concentrate on moving ahead without a repeat.
Tuesday, January 30
Thought: Not even the most advanced technology is as formidable as people working together enthusiastically toward a shared goal. United Technologies Corporation
Action: Rotate the assignment among the dental team members to recite a saying, a slogan, or an interesting idea at the morning huddle each day on the subject of unity and team spirit.
Wednesday, January 31
Thought: Great things will arise when you energize. Steve Anderson
Action: Ask dental team members from each area of responsibility to recommend something they would change in procedure, organization, or arrangement that would improve the practice. Implement it if it is practical.
Thursday, February 1
Thought: Together Everyone Achieves More With Organization Recognitionand Knowledge. Nancy Singer
Action: Put this TEAMWORK acronym in a conspicuous place where all dental team members will see it every day–maybe in the area where the morning huddle is held.
Friday, February 2
Thought: Reversing your treatment of one you have wronged is better than asking his/her forgiveness. Elbert Hubbard
Action: You will surely feel better if you do both–reverse treatment first and ask for forgiveness in addition.
These weekly Action Thoughts are provided courtesy of the Total Patient Service Institute (ToPS). For a FREE practice evaluation “Are You Providing Total Patient
Service?” that will identify key areas of opportunity for growth in your practice just send an email to gregs@rmidentalsuccess.com . Please type “ToPS Free Practice Evaluation” in the Subject box and include your address, phone and fax number in your message.Or call 800-449-6079 x701. Or Fax this page to 801-293-8524 after completing the contact information below.
Name: ___________________________________________
Address: _________________________________________
Phone: _________________ Fax: _____________________
Email: ____________________________________________
For a complete list of the products and services that are endorsed by RMI Dental Success and the Crown Council click here: www.rmidentalsuccess.com
Congratulations to San Diego Cosmetic Dentist, Dr. Marcos Ortega!
 By JP Brind’Amour with RMI Dental Success
With the help of RMI and Prospecta Marketing, Dr. Ortega has turned the Web into a goldmine! Find out how.
Dr. Ortega enlisted the help of RMI Dental Success and Prospecta Marketing last year and a few months later, the investment is really paying off.
MySandiegoSmiles.com now receives 1000 visitors a month which is translating into patients! Patients! patients!
www.mysandiegosmiles.com“Prospecta provided a real lead generation system whereby Website leads were tracked right through to new patients coming in for their first visit.” By using pay per click advertising and a sophisticated tracking engine, Prospecta provided an immediate new flow of patients.
“RMI has the right technology – the sites are designed to be Search Engine friendly.” Unlike other Website companies, RMI Dental Success was able to integrate Prospecta marketing’s tracking code at no extra cost.
www.prospectamarketing.comProspecta and RMI work as one team making sure you don’t have to manage your internet marketing. Just enjoy the benefits of a successful practice!
If you would like to learn more about RMI Dental Success websites, send an email to gregs@rmidentalsuccess.com. Please type “I want to Talk to JP about a website” in the Subject box. Please include your address, phone and fax number in your message.Or call 800-449-6079 x701. Or Fax this page to 801-293-8524 after completing the contact information below.
Name: ________________________________________
Address: _______________________________________
Phone: _________________ Fax: ___________________
Email: _________________________________________
For a complete list of the products and services that are endorsed by DentalSuccess and the Crown Council click here: www.rmidentalsuccess.com
The 6 Month Pre-Appoint Recare System.
 By Cindy McKane-Wagester, CEO of McKane & Associates
As noted in last week’s column, the patients who matter most to any practice are those who come back and do so on an ongoing basis. Most of these patients are seen by the hygienist. The most efficient way to encourage patient compliance and patient loyalty to the practice is the “6-Month Pre-Appoint System." The system has several advantages:
1. It helps your practice retain 85% (or more) of its patient base.
2. It is a tangible measure of patient commitment to regular dental care.
3. It guarantees continued growth in the practice at large and in the hygiene department.
The most effective way to implement this system follows:
1. Keep separate appointment books for the doctor and the hygienist(s).
2. Let hygienists schedule recare appointments with their patients (whether for PMV or Perio).
3. List all appointment schedules in 10-minute intervals. (This allows for more efficient and realistic scheduling of time than the usual 45-minute blocks).
4. Each patient receives an appointment 6 months from his or her current appointment date.
5. The patient self-addresses an eye-catching appointment reminder postcard (with day, date, time).
6. File the card in a file box divided monthly and weekly (e.g., January 1-7, January 7-14, January 15-21, January 22-31, etc.).
7. Mail the card 2 to 2˝ weeks prior to the appointment.
8. A confirmation call should be made 2 days prior to the appointment. This will allow enough time for the office to fill any changes that may occur in the schedule.
For further information about this topic and other articles related to dental practice teams and systems, contact Cindy McKane-Wagester at cmandassoc@aol.com. McKane & Associates, now offers in-house assessments and training as well as telephone consultations on practice operations, systems management, marketing, scheduling, collections, case acceptance, and customer service. For additional information about these and other topics, see Cindy's column on Master Practice Team Building, which debuts in Dental Economics on July. The column is for dental teams rather than dentists and focuses on maximum team participation in the productivity and profitability of the practice.
INTEGRATED SHEET MUSIC FOR EACH MEMBER OF YOUR ORCHESTRATED PRACTICE - A comprehensive array of related strategies and techniques is presented in the Master Practice Procedures Manual that was introduced at the recent Crown Council Annual Event held in Las Vegas. For more information on Cindy’s Manual please contact Greg Sneyd at 800-449-6079 x701 or send an email to gregs@dentalsuccess.net. Please type “SOPs” in the Subject box and include your contact information in the body of your message.
For many more excellent ideas for your Marketing program consider enrolling in Cindy’s 12-Month Marketing Plan Coaching Program. For more information click here: http://www.thedentistryconsultants.com/coaching.htm or send an email to gregs@rmidentalsuccess.com and type “12-Month Coaching” in the Subject box along with your address, phone and fax number in your message. Or call 800-449-6079 x701. Or Fax this page to 801-293-8524 after completing the contact information below.
Name: ___________________________________________
Address: _________________________________________
Phone: _________________ Fax: _____________________
Email: ____________________________________________
For a complete list of the products and services that are endorsed by RMI Dental Success and the Crown Council click here: www.rmidentalsuccess.com
Just a Couple of Part-Timers.
 By Jerry Jones, CEO of Jerry Jones Direct.
Last Friday I was on an awesome conference call with Greg Sneyd, Dr. Larry Litman and about 40 Crown Council members.We talked about Greg and Larry’s real estate investing success since first attending my Real Estate Boot Kamp for Busy Dentists in Scottsdale AZ in December 2005. Greg has pocketed over $100,000 in cash and equity in residential real estate and Larry just this month made over $80,000. Not bad for a couple of part-timers.
If you are interested in attending my February 2007 Real Estate Boot Camp, please fax me the registration form below:
TUITION REGISTRATION FORM źJerry Jones Direct’s 2007 ź Busy Dentist
2nd Annual Income Explosion II Real Estate Boot Camp!
All hotel and travel information will be provided once you register for the event. We’ve made a room block and you’ll receive a discount on the hotel stay when you register quickly – once all rooms are taken, there is no guarantee you’ll be able to get the discounted rate or a room at the hosting hotel at all. To assure your convenience, REGISTER EARLY!
Registration Deadline is February 10th!.
FAX TO: (503) 218-0557
____ YES! Jerry, please register me for your 2007 2nd Annual Income Explosion II Real Estate Boot Camp for Dentists! I understand I will get 3 full days of Real Estate Training from the BEST in the industry. All personal, self-made real estate millionaires are doing the training. Each of your teachers are active and practice what they preach. Plus, you’ll be there too, to update me on your latest projects, and your Look-Over-The-Shoulder Students’ Projects, too! I will have the opportunity to cancel my reservation within 30 days of the event for a full refund (Or transfer – only transfers allowed after this time.). The event dates are: February 16, 17, and 18, 2007 in Scottsdale, Arizona.
____ Jerry, Please register me for the day PRIOR (February 15th) to the Event for the A to Z Real Estate 1-Day Seminar for an additional $995. I understand this is a “Cover the Basics” Course you suggest anyone and everyone attend and it is not required to attend the main, 3-day event. Additional guests for this one-day are just $200 each.
Please review your payment options below and choose the one that best suits your needs.
____ Jerry, I understand the regular tuition for this event will be $3995. Because I will be registering now, in advance, before the deadline above, the Tuition for your event is just $2995.00. I elect to pay this in 4 Equalizer Payments of just $748.75. I save $1,000!Crown Council Members DEDUCT $200 ADDITIONAL OFF this price!!!!
____ I opt to save even more and pay, in advance, the entire amount saving another 10%! Please bill my credit card below, one time, the amount of $2695.50 (saving me an additional $299.50)
____ Jerry, please register my spouse or partner! I understand I can bring up to 4 additional attendees. Please register these additional guests for me at just $597 each (Maximum of 4 additional guests).
Guest #1 ______________ #2 ________________#3________________ #4 ________________
Jerry, based on my choices for tuition payment, here’s the rest of my registration information. I understand hotel information will be provided only to those registering.
Full Name: _________________________________________ Email: ____________________________________
Address: __________________________________________ City, State, ZIP: _______________________________
Phone: _______________________________________________ FAX: ___________________________________
I’d like you to charge my: ___ VISA ___ MasterCard ___ American Express ___ Discover
(More than one card may be used.)
Card # 1: __________________________________________Expires: ________________ What Percentage? ____%
Card # 2: __________________________________________Expires: ________________ What Percentage? ____%
_________________________________________________
Signature
FAX TO: (503) 218-0557,
OR CALL: (800) 311-1390 to Register.
You can also mail this form to my office:
1020 Shipping St NE, Salem, OR 97301
CCAA
If you would like to learn more about Jerry’sReal Estate Boot Camp For Busy Dentists in Scottsdale AZ on February 15-18, 2007, just send an email to gregs@rmidentalsuccess.com and type “Send me info about Jerry’s Real Estate Boot Camp” in the Subject box. Please include your address, phone and fax number in your message.Or call 800-449-6079 x701. Or Fax this page to 801-293-8524 after completing the contact information below.
Jerry A. Jones is the CEO of Jerry Jones Direct & SofTouch Dental and the author of "Practice-Building Success." If you would like a FREE copy of Jerry’s book to learn more about what Jerry can do to put more patients in your chairs send an email to gregs@rmidentalsuccess.com. Please type “Jerry Jones Practice-Building Success” in the Subject box. Please include your address, phone and fax number in your message.Or call 800-449-6079 x701. Or Fax this page to 801-293-8524 after completing the contact information below.
Name: ___________________________________________
Address: _________________________________________
Phone: _________________ Fax: _____________________
Email: ____________________________________________
For a complete list of the products and services that are endorsed by DentalSuccess and the Crown Council click here: www.rmidentalsuccess.com
Sample Return To Work Form – Pregnancy Disability Leave Letter.
 By Roz Fulmer, Dental Advisor.
This week I would like to share with you a sample “Return To Work Form – Pregnancy Disability Leave Letter” that you can use with your team members:
Dear,
We hope you and your new baby are doing well and we send your family our best wishes.
The purpose of this letter is to advise you of your rights based on our state law of (name of State) as it relates to maternity leave. As you may know, you are entitled to up to four months of pregnancy disability leave for disabilities relating to pregnancy and childbirth.
According to our records, your last day of work was ________________ which means that your four months of leave will be up as of __________________, is that correct? We are required to hold your position open for you through the period of your pregnancy disability leave up to four months and we are doing that per our agreement. Are you still in agreement that you will be returning to your position by __________________? Please let me know if you will be able to report to work at the end of your leave at least two weeks prior to that date.
We have appreciated your contributions to the practice and look forward to hearing from you. We also can not wait to have you back as part of our team.
Sincerely,
Provider’s Name
If you liked this document, Roz has many others in her new “Letter Book.” If you are interested in getting her book send an email to gregs@rmidentalsuccess.necom. Please type “Roz’s Letter Book” in the Subject box and includeyour address, phone and fax number in your message.Or call 800-460-3838 x106. Or Fax this page to 801-293-8524 after completing the contact information below.
Name: ___________________________________________
Address: _________________________________________
Phone: _________________ Fax: _____________________
Email: ____________________________________________
For a complete list of the products and services that are endorsed by RMI Dental Success and the Crown Council click here: www.rmidentalsuccess.com
 Learn About the R.A.R.E. Newsletter System From James Erickson at Jerry Jones Direct…
Order Your FREE Copy of Our January 2007 Marketing Max Audio CD Interview With James Erickson, COO of Jerry Jones Direct. JJD recently introduced their new “R.A.R.E” newsletter program that is immediately turning lost patients into found dollars. Learn how it works on this month’s Marketing Max CD.
And much more … Contact us before January 31st and we’ll also send you our January 2007 Marketing Max Audio CD interview with our head marketing coach, Cindy McKane-Wagester. This month Cindy talks about how to implement more solid direct mail marketing programs from our 12 Month Marketing Plan manual.
YES!
- Please send me my FREE Marketing Max Audio CD with James Erickson with Jerry Jones Direct.
- Also send me my FREE bonus CD with Cindy McKane-Wagester.
Name: ___________________________________________
Address: _________________________________________
_________________________________________________
Phone: _________________ Fax: _____________________
Email: ____________________________________________
Fax this page to 801-293-8524
After you listen to this month’s Marketing Max CD’s be sure to sign up for the Marketing Max program so that you’ll receive more excellent Marketing interviews every month. Your first two months of the Marketing Max CD are free. When you sign up for the Marketing Max program your first two months are free and then it’s only $49 per month. And of course you can cancel your subscription at any time.
Special Bonus Gifts!
And when you sign up for the DentalSuccess Marketing Max program before January 31st, we’ll also include $2,000 of bonus certificates that will help you to jump-start your practice marketing. Here’s what you’ll get:
- 100 FREE patient reactivation calls from the American Financial Services call center. This is regularly priced at $350 and it is yours for FREE. These calls, made by the professional callers at the AFS call center, to your inactive patients are guaranteed to get your patients back to your practice. Many of our reader are already using AFS with excellent results!
- A FREE Personnel Manual and a FREE Practice Marketing Evaluation from McKane and Associates. This manual and evaluation by leading dental Coach Cindy McKane-Wagester is a must for every dental practice. Valued at $600.
- 500 “Simple Green” Postcards from Jerry Jones Direct. These are powerful, proven postcards valued at over $500.00 and they’re yours for FREE. You’ll love how these postcards drive patients through your front door.
- A FREE Practice Audit from Jerry Jones Direct. This service, a $350 value, will dramatically improve how your front-desk answers calls.
- A FREE Ipod Shuffle and $100 off set-up when you sign-up with Smile Reminder. Total value over $200!
If you are interested in getting two free months of the Marketing Max CD just send an email at gregs@dentalsuccess.net and type “Sign me up for the Marketing Max program and Send me two Free months” in the Subject box. Please include your address, phone, fax, credit card number and expiration date in your message. Or call 800-449-6079 x701. Or Fax this page to 801-293-8524 after completing the contact information below.
Or Fax this page to 801-293-8524
Name: ___________________________________________
Address: _________________________________________
_________________________________________________
Phone: _________________ Fax: _____________________
Email: ____________________________________________
Credit Card: ______________________________ Exp: _____
The NEW 2006 Edition DentalSuccess 12-Month Marketing Plan!
ONLY $399 if you order Before January 31st, 2007.Are You Thinking More and More About Your Practice Marketing?
Would You Like a Cookbook of Proven Marketing Programs?
We Have the Perfect Solution For You and Your Team…
Proven Marketing Programs to Get More Referrals & More Prospects. Dramatically Increase Your Flow of New Patients & Get More Business From Your Current Patients!
Here’s some of what you’ll learn in the DentalSuccess 12-Month Marketing Plan:
10 Fundamental Steps To Get You and Your Team Prepared For Marketing
1. If it’s not written down, you really don’t have a Marketing Plan. Learn how to write your plan.
2. Finding a Marketing Director (or a Coach). We show you how to find the right person for the job. (And it’s not the dentist.)
3. Getting everyone on your team involved. Every team member is a very important part of your Marketing team. Now you will be able to have everyone working toward your marketing objectives.
4. Establishing a realistic marketing budget. Learn how to spend as little as possible and get maximum results.
5. Creating an ROI (Return On Investment) tracking system. If you don’t know how to track prospects and calculate ROI, you’re just wasting your time.
6. Building a Marketing Plan foundation. Thirteen steps that you must follow before you implement any marketing programs.
7. Implementing marketing support systems. Eight systems that must be in place to ensure that every prospect becomes a lifetime patient.
8. Starting with internal marketing programs. Your fastest, cheapest way to get new business is from your patients and whom they know. We’ll show you how.
9. Differentiating your practice from all others. Learn about the importance of your brand and how to create a brand to differentiate your practice from all others.
10. Marketing that happens all year long. We provide you with dozens of marketing programs that can be implemented from January through to January.
Here’s what our Crown Council members say about the DentalSuccess 12-Month Marketing Plan:
I haven't been able to put the 12-Month Marketing Plan down since I received it! There is so much valuable content that I'm really inspired to try out your suggested programs. Now that we've seen that they have worked and seen ad samples, we're set to get the programs started! Thank you so much for putting this plan together! I'm sure it was a lot of work and I can honestly tell you that it was worth every penny!” Tammy Martin, Marketing Coordinator, Altima Dental.
If you are interested in purchasing the DentalSuccess 12-Month Marketing Plan just send an email at gregs@dentalsuccess.net and type “Help, I need to order the 12-Month Marketing Plan” in the Subject box. Please include your address, phone and fax number in your message. Or call 800-449-6079 x701. Or Fax this page to 801-293-8524 after completing the contact information below.
Or Fax this page to 801-293-8524
Name: ___________________________________________
Address: _________________________________________
City: ________________________ State: ______________
Phone: _________________ Fax: _____________________
Email: ____________________________________________
Credit Card#: _________________________ Exp: _________ Our Purpose - The purpose of the DentalSuccess Letter is to provide useful information from the most knowledgeable sources and present it in a concise, readable form so that the busy dental team can keep abreast of the newest and best techniques for acquiring additional patients, getting “Yes” answers to patient treatment plans and achieving professional success while maintaining balance and success in all other phases of life.
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