Article from Threesixty Magazine ()
June 29, 2004
Napkin Sketches Recap
by Pamela (Brenner) Hamp

“Napkin Sketches 101” written by Don Moyer in last months’ 360 e-zine, registered as our most popular article to date (as noted by number of pdf downloads). Moyer writes, “the leading edge of every wave of innovation is flecked with little drawings scrawled on cocktail napkins, envelope backs, scratch paper and whiteboards. Napkin sketches can help you see what you think about a topic and make it easier to communicate your ideas to others.“

His piece is interesting, well written and extremely practical. So much in fact, this 90-second article will re-cap some of Don’s napkin sketch tips.

1. Realize ugly is beautiful.
– Crude, ugly and wobbly are okay. If the idea captured is valid, you’ll have time later to make it beautiful.

2. Master the basics.
– If you can draw a half-dozen simple shapes you’re ready to take on almost any topic.

3. Use labels.
– Include lots of labels and notes so things will make sense to you when reviewed at a later date.

4. Keep it simple.
– In general, leave out any detail that will not be missed.

5. Be consistent.
– Avoid variations that don’t mean anything.

6. Break some rules.
– Don’t worry about keeping things in the “right” scale.

7. Let your arrows speak.
– Pointing arrows are the verbs in a napkin sketch.

8. Use the right tools.
– Use whatever surface is available – paper, whiteboard, small note-paper etc.

9. Don’t keep the napkin on your lap.
– Don’t hide your sketches in a file folder. Make them visible and share them with teammates.

Click here for the full 360 e-zine article Napkin Sketches 101.


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