Welcome to everythingTENNIS (eT), The Tennis Channel’s stunning new, interactive e-magazine available right now, FREE, to every tennis fan WORLDWIDE! I guarantee this is something you are going to absolutely love, and will want to pass along to every person you know who is also interested in the world of tennis.
 
eT is sent to all subscribers weekly via e-mail and online, and is packed with everything from video clips of upcoming TTC programming, to news, feature articles, guest columns by tennis titans, contests, surveys, junior player awards, viewer feedback, gear and travel discounts and much more. Signup is simple, and guaranteed spam free. You can unsubscribe at any time (though I can't imagine why you would!). Click our special "Tell a Friend" button at the bottom of the page to send them an issue of eT.
 
A Tennis-Crazed Group
The folks here at TTC, myself included, are admittedly tennis-crazed. And why not? There are few activities in life that compare to tennis. It is as mentally stimulating as chess and as physically challenging as boxing. It can be played at any age, nearly any skill level, in any country and can be played with virtually no cost barriers of entry. Wow! Now there’s a sport for the masses.
 
The Tennis Channel is a vehicle that — along with showing all the exciting athletes playing in exotic ports of call and all the intimate behind the scenes moments — will bang this message home 24 hours a day, 7 days a week. We are, by conscious design, like a 24-hour infomercial for the sport.
 
Just look at any TTC any day of the week, or at issue of eT. No other sport has the stars that tennis has. There are more tennis players in the top 100 celebrities in America than any other sport. No sport has the gender balance of tennis. We have mixed doubles where men and women are literally on the same playing field together.
 
What we haven't had for some time is in-depth television coverage of tennis. For eight weeks out of the year — during the Grand Slam events — we see tennis. After that, however, it is easier to find sunbathers in Nome Alaska.
 
Help Us Tie It All Together
Twenty-four hours of tennis on television is the communications vehicle that will tie all these great things together. TTC has done 90 percent of the work, but we need the tennis community's help with the last 10 percent!
 
Just make a phone call. It's a simple thing, but cable and satellite operators need to know without a shadow of a doubt that tennis fans demand this channel or they will no longer remain customers and they will switch to the operators who do carry the channel. Calls, calls and more calls, visits to the office, petitions, e-mails, etc. It is the only way they know what to put on television. The typical operator wants to make sure that his customers get what they want.
 
Thanks for everything that everyone has done so far, we are rolling out faster than nearly any cable channel in the history of television.