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Friday, January 2, 2009
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January 2, 2009 Alert
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VOLUME 1
ISSUE 95
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10 New Year's Resolutions for a More Ethical, Ecological, Profitable, and Successful Business
Here are several easy NEW YEAR'S resolutions to help inspire your business to achieve a very profitable 2009.
1) I will base every aspect of my business on honesty, integrity, and quality.
2) I will make sure every employee, from janitor to CEO, is trained to view every interaction with a customer as a key step in the marketing process, and to always give the customer respect and attention.
3) I will train and empower every employee to let the customer go away feeling good about the entire interaction.
4) I will stand behind my products and services. It is better to refund the money and create a positive buzz.
5) Understanding that it costs an average of five times more to bring in a new customer as to keep an existing one, I will see that the entire organization exceeds customer expectations.
6) Recognizing that my competitors can be my strongest allies, I will initiate at least one joint venture (after all, if FedEx and the Postal Service, Apple and IBM, and General Motors and Toyota can cooperate, surely I can too). 7) If my company is not the best answer to prospect's needs, I will refer that prospect to the company that can best serve.
8) I will devote business resources to make the world a better place.
9) I will volunteer on a community project, and set up incentives for my employees to volunteer on the projects of their choice.
10) I will base decisions on the Abundance Principle that there is enough to go around, and not on market share.
11) I will reduce my firm's use of water and energy, and reduce my family's use at home, and inform others of the easy changes I've made.
12) I will grow by marketing the advantages of doing business with a socially and environmentally conscious, ethical company.
Resolutions that focus on your employees:
• How to build morale, improve communications, professional growth opportunities, encourage fun Advertising/Marketing Resolutions:
• Resolution 1: Survey customers-Apply results to new ad campaign messages.
• Resolution 2: Review Advertising statistics – has your advertising been producing results (how do you know?)
• Resolution 3: Know the rules, regulations and industry best practices
• Resolution 4: Review your customer communications for writing tone and style
Administration Resolutions:
• Is it time to change your tax advisor or your auditor? It’s a best practice recommendation to change your auditor every 3 years.
• Do you have a ‘business continuation’/emergency plan – if times are slow, this is a great time put a plan in place
Professional Development:
• Have you or your employees taken a class, joined a networking group, learned a new skill lately?
[PRINTER FRIENDLY VERSION]
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Published by
Better Business Bureau
Copyright © 2009 Better Business Bureau, Inc.. All rights reserved.
Business Beat is published monthly by the Better Business Bureau serving Louisville, Southern Indiana and Western Kentucky located at 844 S. 4th Street, Louisville, KY 40203. For more information about the issues covered in Business Beat, please contact the BBB at 502-583-6546 or at 1-800-388-2222.
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