TRUSTLINK! - A BBB PARTNER HELPING YOU PROMOTE YOUR BUSINESS
You can now take advantage of our amazing new TrustLink website. This is the BBB’s latest effort to elevate your business by leveraging the newest Internet technology to help you build a trust relationship with your customers…and it is free for 2008!
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BBB CARE PROGRAM CONVERTED TO BBB ADVERTISING PROGRAM
With the launch of the new BBB branded logo and the change from BBB “member” to “Accredited Business”, the Better Business Bureau of the Southwest (BBBSW) has converted its BBB Care Program to the BBB Advertising Program. Now being registered with the BBB, you will not be referred to as just a member but as a Better Business Bureau Accredited Business.
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DOES YOUR AD FOR 0% INTEREST FINANCING MEET THE BBB STANDARDS OF TRUTH IN ADVERTISING?
There are varieties of businesses that offer financing to their customers. While this may be a bonus to consumers who might not otherwise afford expensive items like high-priced furniture, top-of-the-line washer/dryer or an extravagant engagement ring; problems arise when the financing ads do not meet up to BBB standards of ethical advertising. Customers are often duped into financing without realizing the exorbitant interest rates they will pay should they be even one day late on a payment. Worse yet are advertisements that falsely claim to be 0% interest financing. There is a catch to the “too good to be true” 0% financing that the average consumer misses. The Better Business Bureau of the Southwest (BBBSW) explains what a false claim to 0% financing is and how the consumer unknowingly falls prey to this advertising scheme.
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WELCOME NEW BBB ACCREDITED BUSINESSES
Bienvenidos!
To be accepted as an Accredited Business of the Better Business Bureau, a company must meet certain standards of business practice and licensing requirements and adhere to truth, accuracy, and honesty in advertising, selling and servicing. Your Board of Directors voted in June 2008, to accept the following companies as Accredited Businesses of the Better Business Bureau of the Southwest.
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COMPANIES WITH UNANSWERED COMPLAINTS
As of June 14, 2008, the following companies have failed to respond to one or more recent customer complaints presented by the BBB. These complaints are reported to inquirers for three years or until the firm responds, in writing, to the complaints. Unanswered complaints disqualify a firm from BBB accreditation.
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