This is one of the new hot books on innovation by the guy who brought you the Innovator's Dilemma This innovation topic won't go away. It was on Business Week's cover this week. Maybe the top executives at General Motors should start reading this. Who came up with the "Alero" anyway!?! This book can help them! You might get some great ideas for your work as well. Great summer reading if you need some serious stuff!

Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.