At a recent board meeting discussion was held on how to communicate the Chamber’s benefits and programs more effectively to our membership.  I know that Chamber staff work really hard to develop, host, coordinate and execute any number of opportunities that can be of great benefit to those who choose to participate.  For example, the Business Builders mini-seminars/interactive workshops that are held on the first Thursday of each month were a direct result of feedback provided to members of our Strategic Planning Marketing Committee and have become one of the more well attended educational opportunities.  However, there is still room for improvement.  Improvement in attendance at these workshops means more information provided to a greater number of our members. 
 
I’ve heard many members say they need to market their business more effectively and wonder how to do so when there are any number of events that would provide them with inexpensive and generally free exposure to 40-60 prospective customers each month.  The Chamber provides very reasonable advertising options on weekly communiqués, monthly e-newsletters, quarterly member to member direct mailing programs and of course, year-round twenty-four/seven exposure on the website.
 
We are all busy and certainly many of us creatures of habit – both very good excuses, not reasons, for not taking advantage of the programs available.  I’ve heard it said many times, and tend to agree, that so many people are too busy working in the business to work on their business.  May I suggest that you take a break from your regular routine and attend Tuesday Morning Live, a Business Builders workshop, or an upcoming luncheon or breakfast. 
 
Remember, the world belongs to those who participate.