Business is about offering people a variety of contrasting opportunities. The challenge is to figure out what we can do to best manage the change that accompanies their decision-making process. What must we, as businesspeople, do to create in the minds of our prospective customers that our business idea truly offers them a perceived value?

This is the focus of the fourth in a series of successful Business For Breakfast workshops, entitled S.O.S. or Strategies On Survival presented by the Small Businses Task Force of the Allen Chamber of Commerce, in conjunction with the Collin County Community College Small Business Development Center. The panel of experts include: Kep Kepner, CPA, The Entrepreneur's Coach; Don Quigley, Sr. E-Myth Consultant, First Assets; and Bob Zacny, Small Business Development Center.

The seminar will be held on Thursday, November 14, 2002 at 7:30 a.m. at the Hilton Garden Inn. The cost is $15 for members and $20 for non-members and includes a continental breakfast and handouts. Reservations can be made by calling 972-727-5585 or email reservations@allenchamber.com