November 2009
Bringing Brands to Work
How the workplace can help build brand and culture.

It’s a branded world. Check out the business section of any bookstore, and the number of titles about “brand” abound. From pop singers to mom & pop shops, everyone is thinking about how to develop a strong brand that delivers results. Brands are an external expression of an internal culture, so developing a culture that supports the brand intent is critical. Enter the workplace, the theater where the drama of culture and brand is played out.

In this issue we explore how the workplace can influence brand, what leading designers are saying about brand and space, and some of the latest trends about brand and culture. Read full article.

 

Comments or feedback on threesixty? Email us @ 360-Editor@steelcase.com.


 


S U B S C R I B E
Email Address:

Postal Code:

Add Remove
Send As HTML


A R C H I V E S
Issue 55: Attracting & Engaging Today's Workers
August 2009
Issue 54: Offices on the cutting edge. Don't just shrink. Rethink.
May 2009
Issue 53: Designing a better "third" place.
March 2009

[MORE]
Published by Steelcase Inc.
Copyright © 2009 Steelcase Inc. All rights reserved.
Tell a friend about threesixty.
Created with eNewsBuilder